AGENT OF BEAUTY
Elle India|October 2021
Huda Kattan speaks to Namrata Kedar about conquering the global beauty industry with her trailblazing innovations
Huda Kattan

Huda Kattan launched her beauty blog in 2010 after she quit her finance job to follow her passion and become a make-up artist. In 2013, she arguably revolutionized the make-up industry with the launch of her eponymous brand Huda Beauty. Fearlessly outré and unafraid, she introduced a game-changing new dimension to beauty–one defined by endless experimentation, maximalism, and more recently, self-love.

Having entered the Indian market exclusively through Nykaa a few years ago, today, Huda Beauty has become a mainstay in our arsenals. With a host of exciting launches on the cards, we chat with Kattan about her favorite new products, the viral hacks she swears by, and about dismantling toxic beauty standards.

ELLE: As an advocate of self-love, what’s your take on toxic beauty standards?

Huda Kattan (HK): I think everyone should feel beautiful for who they are, which is why I’ve taken a step back from photoshopping my photos. I want to use my platform to challenge these monolithic and superficial beauty standards and show that there’s more depth to beauty than what we’ve been conditioned to believe.

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