What Does It Take To Be A Modern Yet Innovative Jeweller Today?
ELLE Singapore|October 2021
What does it take to be a modern yet innovative jeweller today? For pomellato, it’s all about breaking away from clichés and creating unconventional beauty that lasts
Caroline Suganda

When it comes to jewellery, there are jewellers with creative processes that are already dictated by their histories, and then there are jewellers who are innovative but practical in everything they do. The latter is the case for Pomellato, which was founded by Pino Rabolini in Milan in 1967. Through this brand, the heir to his family’s goldsmith business ended up pioneering the concept of pret-a-porter jewellery.

This concept, also known as the ready-to-wear in the world of jewellery, heralded a new era. Figuratively speaking, Pomellato took jewels out of the safe and made them into pieces that could be worn every day, instead of being saved for special occasions. The luxury of the idea lay in the fact that one could wear these precious stones anywhere, anytime without losing that sense of occasion. Even better was the associated idea that women could buy these pieces with their own money, and not wait to receive them as gifts from others.

Today, 54 years later, Pomellato’s original approach continues to anchor the brand with its offerings of timeless but modern jewellery. And there’s no better person than Pomellato’s creative director for the last 19 years, Vincenzo Castaldo, to explain its everlasting style: “Outpacing the codes of traditional jewellery, every collection is defined by a new concept of timeless elegance, often surprises in the selection of gem combinations and design proportions,” he says. “We infuse unconventional touches into traditional jewellery techniques, taking the handmade culture to the next level, updating and evolving the brand’s distinctive codes, which in a way, is our take on breaking the classic clichés.”

Castaldo really means it when he talks about breaking classic clichés: Pomellato was the first jeweller to cut a stone upside down; the first to introduce facet materials with cabochon shapes; the first to punch irregular diamonds into pavé settings. To sustain this distinctive approach in a fashion-forward language, over 100 master goldsmiths combine their skill and flair, working together in Pomellato’s in-house atelier and production facilities in Milan.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ELLE SINGAPOREView All

The Eye Of The Tiger

Japanese athletic brand Onitsuka Tiger has branched out beyond its cult sneakers to become a legitimate street fashion brand. We speak to its creative director, Andrea Pompilio to find out more

3 mins read
ELLE Singapore
January 2022

Major Beauty Trends Of 2022

Newby hands, the global beauty director at Net-A-Porter, happens to also be the woman tailoring the beauty section to every consumer’s needs and wants. She discusses the growth behind the luxury site’s beauty department, and identifies 2022’s major beauty trends

6 mins read
ELLE Singapore
January 2022

Meet BIBI - Unabashed, Brazen And Bold

Unabashed, brazen and bold, South Korean R&B and pop singer songwriter BIBI is all for baring her feelings — even the nasty, uneasy ones — to the world

6 mins read
ELLE Singapore
January 2022

The Art Of Saying No, In Love, Life, And Limbo

What happens when you lack the ability to SAY NO? Whether because of Fear, Guilt Or Expectation, many of us struggle with establishing clear boundaries. BUT doing so is actually a crucial part of self-care

6 mins read
ELLE Singapore
January 2022

SECOND LOOK

OMEGA’S SEAMASTER AQUA TERRA is ELEVATED WITH a NEW SMALL SECONDS SUBDIAL that IS ELEGANT AND SPORTY at THE SAME TIME

1 min read
ELLE Singapore
January 2022

Legend and Legacy

SO CONTEMPORARY IN STYLE, IT IS HARD TO IMAGINE THAT SOME OF THESE MASTERPIECES WERE BROUGHT TO LIFE OVER A CENTURY AGO. THE JUSTE UN CLOU BRACELET CELEBRATES 50 YEARS, WHILE THE OTHER SEVEN CREATIONS DESIGNED BY CARTIER ARE NOW CONSIDERED ICONS IN THE WORLD OF FRENCH JEWELLERY AND WATCHMAKING

2 mins read
ELLE Singapore
January 2022

In Plain Sight

ACCORDING TO TAG HEUER, THIS WATCH IS THE SHARPEST, MOST LEGIBLE WAY OF TELLING TIME. MEET THE NEWLY UPDATED CARRERA THREE HANDS

3 mins read
ELLE Singapore
January 2022

FINE FELINE

IT'S not UNUSUAL FOR JEWELLERY MAISONS to HAVE an EMBLEMATIC CREATURE to REPRESENT THEIR SPIRIT and HERITAGE, BUT IT'S not EVERY DAY THAT a HISTORIC JEWELLER HAS A RESIDENT FELINE as A PET, AND a CONTINUED SOURCE of INSPIRATION

2 mins read
ELLE Singapore
January 2022

BLOOMING BEAUTY

AFTER DECADES of INTENSIVE RESEARCH on THE HOUSE’S EMBLEMATIC FLOWER, THE CAMELLIA, a NEW PILLAR of ANTI-AGEING BEAUTY ARRIVES at CHANEL — IN THE FORM of N° 1 DE CHANEL

2 mins read
ELLE Singapore
January 2022

Vacheron Constantin's Egérie A Timepiece That Has Been Designed With Women In Mind

Vacheron Constantin’s Egérie is not just another diamond -studded women’s watch, it’s a timepiece that has been designed with women in mind — from the first concept to the finished product

2 mins read
ELLE Singapore
December 2021
RELATED STORIES

Hot Jewelry Trends For The Holiday Season

Summary: While this season's fashions are slim and feminine, jewelry has gone clunkier, chunkier and even a little retro.

1 min read
Fashion Couture Magazine
November 2019 - January 2020

Catering To Confident Women

Jewelry designer provides her clients with creative expression.

2 mins read
Home Business Magazine
Fall 2019

Hot Jewelry Trends For The Holiday Season

Summary: While this season’s fashions are slim and feminine, jewelry has gone clunkier, chunkier and even a little retro.

1 min read
Fashion Couture Magazine
Swimsuit Issue August - October 2019

What Dreams Are Made Of

Lucia Boscaini, Bulgari’s brand curator, looks back at some of the most magnificent jewels owned by Italian superstar Sophia Loren

3 mins read
Tatler Singapore
January 2022

Is Bespoke Skincare Worth Its Hype?

We are all unique individuals – so if we can buy customised cars, clothes, jewellery and shoes, why should our skincare be “one-size-fits-all”? We take a deeper look at bespoke skincare to find out how and why it is gaining undercurrents of popularity.

6 mins read
A Magazine Singapore
December 2021 - The Dream Issue

Most Stylish Women 2021

From mannish to maximal, sexy to sculptural, vintage to vampy, our portfolio of snazzy dressers truly represent the best of Singaporean style.

10+ mins read
Harper's BAZAAR Singapore
December 2021

The Diva Treatment

Bvlgari’s latest Divas’ Dream designs will spoil you silly with bold, graphic shapes and a joyous trove of coloured gems for glamour done right. By

2 mins read
Harper's BAZAAR Singapore
December 2021

Cartier's Emblematic Feline That Allows It To Keep Clawing Back Into Our Consciousness

There’s certainly an allure to Cartier’s emblematic feline that allows it to keep clawing back into our consciousness.

1 min read
Esquire Singapore
Winter 2021

Meet Brenda Kang Of Revival Vintage Jewels

Popular luxury labels reign supreme in Singapore, but when it comes to jewellery, attitudes are slowly changing, shares Brenda Kang of Revival Vintage Jewels. She reveals that jewellery lovers are unable to resist the charm of vintage and the allure of next generation jewellers.

6 mins read
PORTFOLIO Magazine
December 2021

Opposing Forces

Staying true to the spirit of the line, Cartier’s latest additions to the clash de cartier series marry aesthetically contrasting elements like pearls and spikes

1 min read
L'OFFICIEL Singapore
December 2021/January 2022