The Artist At Work
ELLE Singapore|November 2021
In an exclusive interview with Roger Vivier’s creative director Gherardo Felloni, we go behind the scenes of the brand’s cinematic FW’21 collection and discover the deeper message behind their mini film
Renee Batchelor

Roger Vivier’s love affair with cinema has long been a hallmark of the French luxury brand. After all, when French cinema legend Catherine Deneuve first wore her black Roger Vivier pumps with the iconic gold buckle in the 1967 film Belle de Jour, the shoes took off in popularity — and also eventually took on the name of the movie, coming to be known as the Belle Vivier. The late Roger Vivier also dressed many of the most glittering stars of the time, including Jacqueline Kennedy and Elizabeth Taylor, and even created the shoes for Queen Elizabeth’s coronation. He was also credited with inventing the comma heel in 1963, and transforming the status of a shoemaker — from that of a craftsman to that of an artist and an architect of the foot.

Today, the brand is helmed by Italian creative director Gherardo Felloni, who took over the reins from the previous creative director Bruno Frisoni in March 2018. Charged with adding his own modern take to the brand, Felloni introduced seemingly radical ideas to the classic shoe brand known for its elegance and refinement, like Roger Vivier’s first ever pair of sneakers, the Viv’Run —a practical but glamorous take on the running shoe. During his time with the brand, he has also honed his own unique vision, and established himself as a creative talent and shoe designer in his own right.

Felloni actually comes from a shoemaking family himself and has deep, creative roots. He studied opera, loves collecting antique jewellery and has a passion for interior design. He wanted to train as an architect, but it was his father who suggested going into shoe design. “Growing up in Tuscany, I was already surrounded by creativity. My family owned an atelier for luxury shoes and I spent my summer holidays at the atelier, learning from the artisans there. I remember the days I spent there, which definitely helped to shape my future,” says Felloni in an email interview with ELLE Singapore.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ELLE SINGAPOREView All

Major Beauty Trends Of 2022

Newby hands, the global beauty director at Net-A-Porter, happens to also be the woman tailoring the beauty section to every consumer’s needs and wants. She discusses the growth behind the luxury site’s beauty department, and identifies 2022’s major beauty trends

6 mins read
ELLE Singapore
January 2022

Meet BIBI - Unabashed, Brazen And Bold

Unabashed, brazen and bold, South Korean R&B and pop singer songwriter BIBI is all for baring her feelings — even the nasty, uneasy ones — to the world

6 mins read
ELLE Singapore
January 2022

The Art Of Saying No, In Love, Life, And Limbo

What happens when you lack the ability to SAY NO? Whether because of Fear, Guilt Or Expectation, many of us struggle with establishing clear boundaries. BUT doing so is actually a crucial part of self-care

6 mins read
ELLE Singapore
January 2022

THE EYE OF THE TIGER

JAPANESE ATHLETIC BRAND ONITSUKA TIGER has BRANCHED out BEYOND ITS CULT SNEAKERS to BECOME a LEGITIMATE STREET FASHION BRAND. WE SPEAK TO its CREATIVE DIRECTOR, ANDREA POMPILIO TO FIND out MORE

3 mins read
ELLE Singapore
January 2022

SECOND LOOK

OMEGA’S SEAMASTER AQUA TERRA is ELEVATED WITH a NEW SMALL SECONDS SUBDIAL that IS ELEGANT AND SPORTY at THE SAME TIME

1 min read
ELLE Singapore
January 2022

Legend and Legacy

SO CONTEMPORARY IN STYLE, IT IS HARD TO IMAGINE THAT SOME OF THESE MASTERPIECES WERE BROUGHT TO LIFE OVER A CENTURY AGO. THE JUSTE UN CLOU BRACELET CELEBRATES 50 YEARS, WHILE THE OTHER SEVEN CREATIONS DESIGNED BY CARTIER ARE NOW CONSIDERED ICONS IN THE WORLD OF FRENCH JEWELLERY AND WATCHMAKING

2 mins read
ELLE Singapore
January 2022

In Plain Sight

ACCORDING TO TAG HEUER, THIS WATCH IS THE SHARPEST, MOST LEGIBLE WAY OF TELLING TIME. MEET THE NEWLY UPDATED CARRERA THREE HANDS

3 mins read
ELLE Singapore
January 2022

FINE FELINE

IT'S not UNUSUAL FOR JEWELLERY MAISONS to HAVE an EMBLEMATIC CREATURE to REPRESENT THEIR SPIRIT and HERITAGE, BUT IT'S not EVERY DAY THAT a HISTORIC JEWELLER HAS A RESIDENT FELINE as A PET, AND a CONTINUED SOURCE of INSPIRATION

2 mins read
ELLE Singapore
January 2022

BLOOMING BEAUTY

AFTER DECADES of INTENSIVE RESEARCH on THE HOUSE’S EMBLEMATIC FLOWER, THE CAMELLIA, a NEW PILLAR of ANTI-AGEING BEAUTY ARRIVES at CHANEL — IN THE FORM of N° 1 DE CHANEL

2 mins read
ELLE Singapore
January 2022

Vacheron Constantin's Egérie A Timepiece That Has Been Designed With Women In Mind

Vacheron Constantin’s Egérie is not just another diamond -studded women’s watch, it’s a timepiece that has been designed with women in mind — from the first concept to the finished product

2 mins read
ELLE Singapore
December 2021