Freedom Of Expression
ELLE Singapore|May 2021
If you’re looking for ingenious designs and the most precious of stones, the road will lead you all the way to boucheron
Farisia Thang

As the oldest jewellery house in Paris’ historic Place Vendôme, Boucheron has spent years carving out its niche in the intriguing space between tradition and modernity. Today, creative director Claire Choisne leans toward the avant-garde to display the maison’s fondness for contemporary designs. In the world of Boucheron, the beauty of expression has always begun with freedom. It’s why they’ve taken a distinctive approach to innovation (never creating just for the sake of it), and why their pieces are decidedly gender-neutral – a fluidity that has earned them universal appeal. We look at its storied collections – from a graphic mélange of refined designs to a palatial plastron quite literally fit for a king.

FOUR OF A KIND

The true mark of a jeweller’s artistry is its ability to combine minimalist subtlety with elaborate detail and nowhere is this skill seen more clearly than in Boucheron’s iconic Quatre line, where a graphic medley of precious designs — each one distinctively different — flow into a gloriously coherent whole. The four architecturally sculpted bands of each Quatre piece represent different things: The rippling pleats of Grosgrain acknowledge founder Frédéric Boucheron’s family who, as drapers, inspired his penchant for recreating the likeness of a flowing fabric in gold; the ridged Double Godron symbolises the union of Frédéric Boucheron and his wife Gabrielle in a faithful symbol of infinite love; the sculpted elevations of Clou de Paris evokes the cobblestones of the Place Vendôme, suggesting a path through the City of Light; and the radiant Ligne of diamonds seemingly capture a glimpse of eternal life. The maison proposes a sentimental perspective of its heritage through a line of refined pieces dictated by the laws of style. Understated but never prosaic, these fabled pieces crafted in 2014 have since become a timeless and genderless symbol of the house in their own right.

JACK OF ALL TRADES

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ELLE SINGAPOREView All

HOT LIST

OUR EDIT of THE HOTTEST DROPS and THE MOST HAPPENING AFFAIRS AROUND TOWN

1 min read
ELLE Singapore
June 2021

A NEW FREEDOM

M.A.C’S SPUNKY COLLABORATION with DISNEY, CENTRED on THEIR NEW FILM, CRUELLA, SEES THE BRAND GOING BACK to ITS ROOTS as A MAKEUP ARTIST BRAND THAT’S STEEPED in POP CULTURE INSPIRATION

1 min read
ELLE Singapore
June 2021

An Anticipated Union

AS BLACKPINK’S ROSÉ is ANNOUNCED as TIFFANY & CO.’S GLOBAL AMBASSADOR, WE SPEAK to THE MEGA SUPERSTAR on HER BREAKFAST AT TIFFANY’S FANTASY and HER FIRST PIECE SHE EVER RECEIVED from THE AMERICAN JEWELLER

3 mins read
ELLE Singapore
June 2021

Along The Silk Road

A RISING AWARENESS of SELF-CARE and A BETTER UNDERSTANDING of THIS LUXURIOUS MATERIAL has LED TO SILK BEING INCORPORATED into SNOOZE TIME

6 mins read
ELLE Singapore
June 2021

JISOO KIM

FROM K-POP TRAINEE TO GLOBAL MEGASTAR, IT TOOK ONE YOUNG KOREAN WOMAN NEARLY 10 YEARS TO UNLOCK HER FULL POTENTIAL. BUT THIS IS NOT THE PREMISE OF A BINGE-WORTHY SHOW — IT’S THE REAL-LIFE STORY OF BLACKPINK MEMBER JISOO. AFTER ALL THOSE YEARS OF TRAVAIL, THE 26-YEAR-OLD IS COMING INTO HER OWN AS A MUSICAL MAVEN AND A FORCE TO BE RECKONED WITH. COURTESY OF DIOR, ELLE SPEAKS TO JISOO ABOUT FASHION, MUSIC, AND LIFE. TRULY, JISOO IS THE EPITOME OF THE IDEA THAT BEAUTY EXISTS IN CONFIDENCE. AS SHE SAYS: “LIVE EACH MOMENT TO ITS FULLEST, AND YOU’LL HAVE NO REGRETS.”

5 mins read
ELLE Singapore
June 2021

A CENTURY OF CHANEL

CHANEL’S LATEST ETERNAL NO. 5 FINE JEWELLERY COLLECTION is a CENTENNIAL CELEBRATION of THE HOUSE’S ICONIC NO. 5 FRAGRANCE

1 min read
ELLE Singapore
June 2021

Perfectly Proportioned

THE TAG HEUER CARRERA IS an UNMISTAKABLE ICON IN the WATCH WORLD, PARTICULARLY WHERE RACING-INSPIRED TIMEPIECES are INVOLVED. IN ITS LATEST GUISE, the TIMEPIECE TRADES UP its TRADITIONAL SPORTY DEMEANOUR FOR SOMETHING a LITTLE MORE GLAMOROUS

2 mins read
ELLE Singapore
June 2021

SMOOTH AS SILK

DISCOVER SALVATORE FERRAGAMO’S HISTORY THROUGH its STUNNING SILK PRINTS and WORKS

4 mins read
ELLE Singapore
June 2021

Empress Of Style

The story of Chaumet wouldn’t have been told without Empress Joséphine, who is a long-time muse and anchor of the french jeweller

7 mins read
ELLE Singapore
June 2021

Authentic Fashion

Givenchy welcomes its seventh chief: Matthew M. Williams, who is only 34 years old. From DJ to stylist and now fashion designer, this self-taught “slashie” is adept in the game of trends. Now that he has gained entry into the legendary house of high fashion, taking over the helm from clare waight keller, everyone is waiting to see what this young American will bring to the storied french brand

10+ mins read
ELLE Singapore
June 2021