New Pillar Of Anti-Ageing Beauty Arrives At Chanel
ELLE Singapore|January 2022
After decades of intensive research on the house’s emblematic flower, the Camellia, a new pillar of anti-ageing beauty arrives at Chanel — in the form of n° 1 De Chanel
Chelsea Tang

In the southwest of France is the quaint Gaujacq village, where two notable landmarks are located — a botanical conservatory garden with over 2,000 types of camellia varieties collected from around the world; and one of Chanel’s four famed open sky laboratories, which sees the cultivation, observation, and experimentation of the camellia genus through virtuous agroecology and agroforestry approaches.

The research on the flower — Madamoiselle Chanel’s emblematic bloom — dates back to 1998, when researchers first started deepdiving into the molecular processes of the camellia, from its roots to its petals, in painstaking detail. And out of an entire garden of flora, the spotlight eventually focussed on one: the red camellia.

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