Ahead Of The Game
ELLE Singapore|November 2021
In Athens, the Dior Cruise 2022 show at the Panathenaic Stadium is more than just a runway show, it’s also a study of Greek mythology from a feminine perspective, and a cultural exchange of heritage
Caroline Suganda

For Dior’s creative director Maria Grazia Chiuri, the Cruise season is more than just another collection, it’s also a cultural dialogue and exchange. In fact, to call it a ready-to-wear show seems to be an understatement. It’s more a well thought-out production, a performance that, in her own words, “links our heritage with the local heritage”.

This idea had taken form in Chiuri’s head two Cruise seasons ago. If you recall, it started with the last Cruise show before the pandemic hit, where guests disembarked from a Dior plane in Marrakech. African prints and craftsmanship were highlighted on Dior classics, as models walked down the runway at the city’s landmark El Badi Palace. And then it continued through to the next Cruise show in 2021, held in Puglia, when Chiuri paid homage to her roots with the region’s age-old textile arts and lace embroidery, and used luminarie — traditionally used in the local light festival — to illuminate the venue of the show.

This Cruise 2022 collection is no different and no less impressive. Destination: Greece. Beyond its obvious natural beauty, the country is known for its history, for specifically being the cradle of Western civilization. And Chiuri is looking specifically at Athens, the city of ancient myths. The choice of venue itself — the Panathenaic Stadium — has been the beating heart of Greek cultural history for hundreds of years, the place where athletic games were held in ancient times in honour of the goddess Athena. It is also the place which hosted the first modern Olympics in 1896.

Built entirely of Pentelic marble, this extraordinary monument was buried for centuries, and was only restored in the second half of the 19th century. The historic stadium has hosted many games and concerts in the past, but this is the first time that a fashion show has been staged here.

The idea of designing and hosting the Cruise 2022 show in Greece was first inspired by a series of photographs of one of Monsieur Dior’s haute couture lines, taken near the iconic Parthenon in 1951.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ELLE SINGAPOREView All

Major Beauty Trends Of 2022

Newby hands, the global beauty director at Net-A-Porter, happens to also be the woman tailoring the beauty section to every consumer’s needs and wants. She discusses the growth behind the luxury site’s beauty department, and identifies 2022’s major beauty trends

6 mins read
ELLE Singapore
January 2022

Meet BIBI - Unabashed, Brazen And Bold

Unabashed, brazen and bold, South Korean R&B and pop singer songwriter BIBI is all for baring her feelings — even the nasty, uneasy ones — to the world

6 mins read
ELLE Singapore
January 2022

The Art Of Saying No, In Love, Life, And Limbo

What happens when you lack the ability to SAY NO? Whether because of Fear, Guilt Or Expectation, many of us struggle with establishing clear boundaries. BUT doing so is actually a crucial part of self-care

6 mins read
ELLE Singapore
January 2022

THE EYE OF THE TIGER

JAPANESE ATHLETIC BRAND ONITSUKA TIGER has BRANCHED out BEYOND ITS CULT SNEAKERS to BECOME a LEGITIMATE STREET FASHION BRAND. WE SPEAK TO its CREATIVE DIRECTOR, ANDREA POMPILIO TO FIND out MORE

3 mins read
ELLE Singapore
January 2022

SECOND LOOK

OMEGA’S SEAMASTER AQUA TERRA is ELEVATED WITH a NEW SMALL SECONDS SUBDIAL that IS ELEGANT AND SPORTY at THE SAME TIME

1 min read
ELLE Singapore
January 2022

Legend and Legacy

SO CONTEMPORARY IN STYLE, IT IS HARD TO IMAGINE THAT SOME OF THESE MASTERPIECES WERE BROUGHT TO LIFE OVER A CENTURY AGO. THE JUSTE UN CLOU BRACELET CELEBRATES 50 YEARS, WHILE THE OTHER SEVEN CREATIONS DESIGNED BY CARTIER ARE NOW CONSIDERED ICONS IN THE WORLD OF FRENCH JEWELLERY AND WATCHMAKING

2 mins read
ELLE Singapore
January 2022

In Plain Sight

ACCORDING TO TAG HEUER, THIS WATCH IS THE SHARPEST, MOST LEGIBLE WAY OF TELLING TIME. MEET THE NEWLY UPDATED CARRERA THREE HANDS

3 mins read
ELLE Singapore
January 2022

FINE FELINE

IT'S not UNUSUAL FOR JEWELLERY MAISONS to HAVE an EMBLEMATIC CREATURE to REPRESENT THEIR SPIRIT and HERITAGE, BUT IT'S not EVERY DAY THAT a HISTORIC JEWELLER HAS A RESIDENT FELINE as A PET, AND a CONTINUED SOURCE of INSPIRATION

2 mins read
ELLE Singapore
January 2022

BLOOMING BEAUTY

AFTER DECADES of INTENSIVE RESEARCH on THE HOUSE’S EMBLEMATIC FLOWER, THE CAMELLIA, a NEW PILLAR of ANTI-AGEING BEAUTY ARRIVES at CHANEL — IN THE FORM of N° 1 DE CHANEL

2 mins read
ELLE Singapore
January 2022

Vacheron Constantin's Egérie A Timepiece That Has Been Designed With Women In Mind

Vacheron Constantin’s Egérie is not just another diamond -studded women’s watch, it’s a timepiece that has been designed with women in mind — from the first concept to the finished product

2 mins read
ELLE Singapore
December 2021