G&J Exports - How India Overcame All Odds to Register Shining Jewellery Exports
Diamond World|May - June 2021
Indian exports have done considerably well since the beginning of this year, despite the second wave of the pandemic, and several challenges that ensued. Diamond and jewellery business owners explain how they managed this feat to R Sugandha
R Sugandha
G&J Exports - How India Overcame All Odds to Register Shining Jewellery Exports

India was the last to recover from the Covid-19 pandemic, and the second wave was worse than the first in several ways. The silver lining was that people were better-informed about the nature of the virus and the precautions that needed to be taken. Hence, mortality was lower. All the same, the economy was crippled.

Role of Technology

As the months dragged on, businesses found a way to manage. Companies understood the need to resort to technology in an ever-bigger way, and this turned out to be the saving grace. The realms of real and virtual blended seamlessly. “Zoom and online technology were particularly useful, especially during the lockdown,” recalls Vipul Sutariya, Dharmanandan Diamonds Pvt Ltd.

Technological innovations proved to be a huge support during the lockdown – virtual shows were held, virtual buyer-seller meets were organized, and individual businesses too reached out to their clientele over several technology-enabled platforms.

Our primary intention has been to ensure that our clients and their families stay safe and healthy. We have been in constant touch with our clients to meet their diamond requirements. The use of WhatsApp, Email, Snapchat and Whatsapp video calls continue to support us in boosting our sales,” says Dinesh Lakhani from Kiran Gems Pvt Ltd.

Technology prevented stagnation and enabled businesses to move forward. Indian diamond exporters conducted many meetings over Zoom and other similar platforms with big names in the jewellery business in strategic markets to evaluate and discuss possibilities of production of loose diamonds and gems and finished jewellery.

This story is from the May - June 2021 edition of Diamond World.

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This story is from the May - June 2021 edition of Diamond World.

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