"Sentía que no podía respirar, como si me estuviera ahogando”. En el 2018, Manny Gutiérrez (conocido como Manny MUA) tenía el tipo de vida que cualquier persona con una cuenta YouTube desearía: cinco millones de suscriptores, su propia línea de cosméticos y un contrato como el primer embajador (hombre) de Maybelline. En cuatro años había pasado de trabajar detrás del mostrador de MAC a ser acosado por las fanáticas en sus apariciones en distintos lugares del mundo. Hasta que una tarde, descuidadamente, le dio Like a un tuit que cambiaría su destino. Sin pensarlo demasiado, continuó con su día, sin embargo, unas horas después toda su carrera, reputación y estabilidad emocional se derrumbaron.
Sus compañeros de YouTube velozmente capitalizaron su ruina; subieron videos en los que analizaron cada aspecto que lo llevó de la gloria a la desgracia: RIP la carrera de Manny MUA, Manny MUA expuesto, ¿Manny MUA es un oportunista? Los ya no tan leales seguidores tomaron una decisión y su conteo de suscriptores se desplomó drásticamente. Él aún no lo sabía, pero Manny MUA se había enfrentado al Juicio Final de la era actual: había sido “cancelado”.
¿Cómo es posible que la comunidad de belleza de YouTube haya pasado de tutoriales de maquillaje a una versión actualizada de cazas de brujas de Salem? ¿Qué dice eso de nosotros (los espectadores) y de las celebridades respecto a la existencia de la cultura de cancelación?
La edad de la inocencia
This story is from the Diciembre 23 - 2019 edition of Cosmopolitan en Español - México.
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This story is from the Diciembre 23 - 2019 edition of Cosmopolitan en Español - México.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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