Sportswear brand adidas hasn’t just been innovating constantly to offer the best gear, but they are also deeply committed to help women break barriers. Taking their commitment towards the cause a step further, the brand has now shifted focus to creating awareness around giving importance to one’s mental well-being along with physical health.
Actor Deepika Padukone, on the other hand, has been vocal about her struggles with mental health, giving women across the world hope that they can overcome anything once they put their mind to it. And that’s the reason this newfound partnership between adidas and Deepika Padukone could not have been more fitting.
Continue reading your story on the app
Continue reading your story in the magazine
This Is What #Unfiltered Skin Looks Like
In the past few years, social media filters have created a wildly distorted definition of perfect skin... Pore less, crease-less, texture-less. According to reports, an increasing number of women are battling self-esteem issues, largely because they compare themselves and their seemingly imperfect' skin to the highly Airbrushed faces they see online. Cosmo brings together eight women who are unafraid to show their natural skin, inspiring many others to partake in the #SkinPositivity movement.
What TH Is A Financial Feminist?
Author Jessica Robinson shares the Cosmo-approved step-by-step guide to sustainable investing for women.
The Performance Art Of Breaking Up
Look, we never thought A-Rod would be the model of evolved adulthood, but here we are...
What Exactly Is Trauma Bonding?
Read on to learn about the toxic new friendship trait that can inflict emotional abuse and put you in self-doubt.
Recognising The Onset Of Mental Health Issues
In this edition of Fiama Feel Good—our monthly series on mental health, in collaboration with ITC FIAMA—find out how to identify and tackle mental health problems in the early stages.
How to Use a Mental Health Journal to Improve Your Well-Being
From fighting burnout to improving self-esteem, treat journaling as your new therapist.
How To Talk To Your Friends About Money
We talk to our mates about sex, politics, and health, yet conversations around cash are still taboo. Here's how to tackle those tricky situations and walk away with your group intact...
Hear Me Out: Your Post Isolation Vacation Should Be a Solo One
It is not awkward at all. What? It's not!
“The Most Meta Orgasm of My Life
Or how I finally began to understand self-love.
Beauty Expert
WE ANSWER A BUNCH OF YOUR BURNING BEAUTY QUESTIONS.
Building a More Inclusive Running Shoe Starts With Women
WHEN I PIN BALLED among the booths at 2021's The Running Event, an annual trade show held in Austin, Texas, I was happy to see that the primary focus wasn't on so-called super shoes.
Golf, Reborn
Take everything you know about golf, tee it up, then drive it 400 yards into a hazard. Today's sport has evolved in several directions at once (fore!), becoming more accessible and fun. Here are the reasons why.
Tech Styles
These high-performance pieces combine form, function and new tech to kick your activewear to the next level.
Wild Rose
Model and Instagrammer Cydney Moreau is Louisiana’s loveliest flower
Racing the Giants
The sneaker industry is crowded and dominated by the likes of Nike and Adidas. So how did a little Swiss brand called ON become the fastest-growing athletic shoe company in the U.S.? By breaking every rule.
Can a New Owner Pump Up Reebok?
Adidas is ditching the aging fitness brand, which never regained its 1980s glam
Money, It's Gotta Be the Shoes
Young resellers are wringing profits out of everything from the latest Yeezys to outlet-store leftovers—and turning sneakers into a bona fide asset class
ADIDAS RUNTASTIC
We started using Adidas Runtastic which includes a number of modalities from running, cardio, yoga and more.
DELUXE EDITION
The first release of the Prada for Adidas Limited Edition partnership is emblematic of the connection between the two ubiquitous brands.
Alexxis Lemire
Tell us about your personal style.