The Power of Collaboration
Cosmopolitan India|November - December 2021
In a truly global union, sportswear giant adidas has partnered with actor Deepika Padukone to put mental and physical well-being on the forefront, with a focus on democratising and diversifying sports for women.

Sportswear brand adidas hasn’t just been innovating constantly to offer the best gear, but they are also deeply committed to help women break barriers. Taking their commitment towards the cause a step further, the brand has now shifted focus to creating awareness around giving importance to one’s mental well-being along with physical health.

Actor Deepika Padukone, on the other hand, has been vocal about her struggles with mental health, giving women across the world hope that they can overcome anything once they put their mind to it. And that’s the reason this newfound partnership between adidas and Deepika Padukone could not have been more fitting.

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