Happy Chopard - A Celebration Of Nature & Positive Emotions
Beauty Launchpad India|May - June 2020
Perfectly balancing ethics and aesthetics, Happy Chopard builds on Chopard’s signature Happy Diamonds, Happy Spirit and Happy Sport collections, with a new, positive and mindful take on luxury perfumery.

The Maison Chopard presents the new Happy Chopard Eau de Parfum Collection: Felicia Roses and Lemon Dulci, each a sensory ode to the joie de vivre inspired by nature’s infinite beauty. At the heart of the project is the creative vision of Caroline Scheufele, Co-President of Chopard. Her positive approach to life has been expressed through iconic jewellery creations, and now her “do good, feel good” brand philosophy is realised through a unique olfactory experience, with a collection of luxury scents. In-line with Chopard’s commitment to The Journey to Sustainable Luxury, with the introduction of Happy Chopard, the Maison Chopard is launching a new initiative in a visionary journey towards natural and responsible perfumery.

NATURE, AN EVERLASTING SOURCE OF HAPPINESS

The powerful connections between fragrance and emotion are not just the stuff of poetry. A great number of researchers and experts worldwide agree that Nature is amazingly rich in feel-good scents, which can trigger the brain’s “happy molecules” and “good mood” chemicals. Just like a recipe for happiness, Felicia Roses and Lemon Dulci each combines a selection of precious natural ingredients and essential oils known to generate uplifting emotions through their scent.

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