What are your insights on key factors that drive the Indian fashion industry during COVID times?
Adapting to the circumstances is vital, and currently, the circumstances are such that we are unable to organise physical events. There is no other option but to go digital. But sometimes, when there aren’t many options to choose from, it could be a blessing. Frankly, going the digital way is a welcome move. We started doing a stockroom sale online and it became a successful digital B2C event; this gave us a few hints on the way forward. The creativity of Indian fashion designers do not stop; even though they might not be able to open their factories or assign work to their tailors, the design studios haven’t stopped developing new lines. And hence, you’ll be seeing two digital fashion weeks showcasing these new designs being developed. As far as the retail scenario goes, with the physical stores open, consumers are gradually making their way back. Designers are also going the eCommerce way; we also had a helpdesk for this during the stock sales. I feel that, if nothing else, the pandemic and subsequent lockdowns have pushed the design community towards digitisation which is the need of the hour; it is preparing them for the future.
What can we look forward to in post-COVID fashion?
Nobody knows what’s going to happen in the post-COVID scenario. But the fashion industry knows two things: 1. Digital is here to stay, and 2. Physical events will never go out of fashion. We are very clear about these. So, for us, the post-COVID period will see a good marriage between these two.
What is the way forward for homegrown talent as well as the country’s traditional crafts?
Continue reading your story on the app
Continue reading your story in the magazine
CHERYL'S COSMECEUTICALS LAUNCHES #CHERYLSBROWSEANDSHOP
Enables 15,000+ salons to provide professional skincare solutions at the consumers’ doorstep
Quick Styling : By Schwarzkopf Professional
Schwarzkopf Professional India and brand ambassador Florian Hurel introduces Quick Styling Techniques.
Open for BUSINESS
Amidst the turmoil that the Indian beauty Industry has undergone in the past year, these new salons and stores offer a glimmer of hopefor the times ahead.
Lakmé Fashion Week 2020 - Digital First Season Fluid Edition
The Lakmé Fashion Week 2020 Digital First Season Fluid Edition held from October 21 to 25 brought the new Lakmé Absolute Spotlight collection only for eyes to the forefront.
2020 A YEAR OF SHOCKS
In January 2020 as the world welcomed the New Year, little did anyone realise what the global conditions would be like for the rest of the twelve months.
#When Corona Came Knocking
The Indefatigable Pammy Kaul after a lot of requests, agreed to pen her journey through the pandemic. Its special because she thought out of the box, selfl essly and has perhaps set a unique precedent to think community.
Dating Cosmoprof India 2021
Cosmoprof announces the launch of Signature Event - a b2b trade show for the beauty industry, combining physical and virtual services.
2020: The Year of Hope
2020: The Year of Hope is a collaborative project between the renowned Indonesian mother and son duo,
Hair - Here and now
What’s new in hair-town? Read on to know more!
Of Captain Marvels & Wonder Women
Three inspiring women chalk different paths for their lives and succeed in achieving their goals. Let’s have it from them.
For the first time in 15 years, two of the country’s most powerful fashion platforms—Fashion Design Council of India (FDCI) in Delhi and Lakmé Fashion Week (LFW) in Mumbai—joined forces to host one phygital, seasonless edition that was streamed across social media channels. A prudent decision, many stated; one lauded for the collaborative efforts to preserve an industry impacted by the global pandemic. In a special conversation with Bazaar, Sunil Sethi and Jaspreet Chandok share their views on the historic decision and the future of Indian fashion...
A quick look at the good, bad, and worst of 2020, which made this COVID pandemic year a unique one in every way possible!!!
Blenders Pride Fashion Tour 2019-20 Arrives In Hyderabad
Adding to the grandeur of the evening was showstopper Kareena Kapoor Khan, who looked spectacular in a masterpiece by Manish.
A pioneer of design who took a break from the fashion scene, bounces back, in all his glory as the rightful King of Couture.
A Modern Muse
A smiling bride — drenched in the mist of henna, haldi and gajra, and coloured in the shades of love with her wedding outfit — is one of the most beautiful sights in the world. Each outfit of the trousseau is handpicked to render meaning to the nuptial ceremonies and exemplify grace and charm of the newlywed. The contemporary bride, ready to match the pace of the evolving world, keeps an eye on the blooming sartorial trends to put her best fashion foot forward during her wedding.