2020 has been quite a year and one of the ways that many of us have gotten through it is through music. We're so excited to have one of our favorite artists, Benny Benassi as our cover and to end the year with! Known for his hits such as Satisfaction and his single with Jeremih - LOVELIFE. Benny has spent this year in training for a triathalon, making great music and continuing to keep the positive vibes going. Our photoshoot took us virtually to Italy and he gives us more insight into how he got into the industry, his love of music and what he has been working on!
ATHLEISURE MAG: When did you fall in love with music and want to create it?
BENNY BENASSI: I've always loved music and I’ve always tried to express myself through it since I was little.
AM: How do you define your music style?
BB: Eclectic and pretty wide-ranging, now. I guess the dictionary definition would be house music or electro house music. I work in that genre but I like to alternate a powerful dirty club sound with radio-friendly songs with lyrics and voices that inspire and move me.
AM: How do you stay inspired when it comes to creating new sounds?
BB: I listen to my old vinyls with my production team and I try to draw inspiration from them. Suddenly we hit upon a sound or a mood or just a kind of energy that gets us going and off we go to try to make some good new music that looks to the future while planting its roots in the past.
AM: What was your journey in becoming a DJ and producer?
BB: As I said, I've always loved music. I had this dream of becoming the DJ, the one selecting the music. But in the early days, I had to make do with being on the dance floor for a while, not just dancing but listening and learning! I yearned to produce my own music and to find my own sound one day. So I asked my cousin Alle who was training to be a classical musician to give me a hand. We grew up in the same apartment block and we ended up producing music together right until 2018!
AM: When you begin a new project, what’s your creative process?
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