#RISEOFREGIONAL: JASSIE GILL
RollingStone India|September 2021
How the Punjabi pop star and actor is globalizing his roots through social media
Divyansha Dongre

THE PAST 12 MONTHs have been nothing short of a post-apocalyptic tale all gone wrong. While we each made amends in our ways, silently praying for the gloomy skies of the pandemic to clear, music was the unifying force binding us all. Many went back to their comfort artists, while others took the opportunity to unearth regional gems within the Indian music industry.

One such artist that many found worthy of their streaming diet was Jassie Gill-- the rising Prince of Punjabi pop.

Born Jasdeep Singh Gill in Ludhiana, Gill was destined for fame. Youngest amongst his siblings, Gill was often pushed to meet the exceptional academic standards set by his sisters. Soon, Gill went on to study music formally in college along with physical education. Though the two were means of racking up his grades, Gill's professors were instantly impressed when they first heard him sing. Entranced, they committed themselves to train him for local youth festivals where Gill placed second four times consecutively.

Raw talent plucked from the streets of Punjab, Gill sustained his pursuit of creative expression by picking up car washing gigs in Australia. Three years later and the fruits of his labor bore delectable results in the form of his debut album, Bactchmate. Led by the single Churiyan, the track captured the soundscape of the early 2000s with an infectious melody of an acoustic guitar, dhol, sitar, and soft synth sounds, giving it a Punjabi pop-ballad touch.

Sitting in the studio, owning the denim, red t-shirt, and leather jacket ensemble, Gill essentially gave his listeners a glimpse into the behind-the-scenes action through a collage of clips on the screen. A simple yet effective method of setting a relaxed environment, the video gave the world a taste of the new sound of romance and comfort packaged in a refreshed soundscape. I want to show the diversity of Punjabi music, reveals Gill. When people think of Punjabi tracks, they instantly think of cars and glam. This is why I focus on creating music that connects with the audience--feel aane chahiye. Be it a party or concept-driven track like Allah Ve or Lancer. I always focus on creating good music that correctly reaches the audience.

A year later, Gill followed up with his sophomore album Batchmate 2 forayed by the hit single Lancer. Playing it safe, Gill channels his boy-next-door charms in this love ballad, playing the role of a middle-class college student unable to get the attention of his love interest. Sounding slightly less upbeat than his debut single, this melancholic and heart-stirring single is what many fans consider as his first big break. Considering Gill's rich discography, Millenials are acquainted with his acoustic sounds while Gen-Z would be more accustomed to his dance-pop hits such as Oye Hoye Oye, or as this one fan articulates under one of Gill's videos; Kids knows Jassi Gill from Nikle Current, Men know him from Bapu Zimidar, legends know him from Vigre Sharabi, and ultra pro max know him from his first album, Batchmate.

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