TAKING MALAYALAM TO THE NATION
PROVOKE Lifestyle|July 2020
PRAPTI ELIZABETH IS A DIGITAL CONTENT CREATOR AND TALENT WITH HYPP, THE INFLUENCER MARKETING ARM OF ILN STUDIOS (INDIATIMES LIFESTYLE NETWORK) AND REGULARLY FEATURES IN THEIR VIDEOS. SHE IS ALSO ONE OF THE FIRST CONTENT CREATORS TO FEATURE CONTENT IN MALAYALAM FORA NATIONAL AUDIENCE. WE CATCH UP WITH HER TO FIND OUT MORE ABOUT HER CRAFT...

YOU ARE ONE OF THE ONLY CONTENT CREATORS WITH QUALITY CONTENT IN HINDI, ENGLISH AND MALAYALAM -HOW DID THIS JOURNEY BEGIN? HAS STICKING TO YOUR MOTHER TONGUE WORKED AGAINST YOU?

I don't think I'm the only one and this journey was not one that I had ever planned. Plan A was to be a professor, Plan B to be an editor at a top-notch magazine... what's happening though is a Plan C I never even planned for! The journey began at India Today when I moved from the editorial team to the video team. I wasn't even sure if I could do this! And one fine day my director and I decided to do `Malayali Mother Problems' and that blew up. I was then asked to make similar content on a daily basis. And here we are. And no, I don't think it's been a loss or perhaps I'm too new to this to understand. What I put up as my own content is usually what I relate to. Also, how can something that has worked so unexpectedly and wonderfully really have worked against me?

HOW ARE YOU SO BRILLIANTLY MULTILINGUAL?

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