Swap to Stay Sauve
PROVOKE Lifestyle|October 2021
STAY STYLISH WITH THE LATEST IN TRENDS IN FASHION WITHOUT ADDING TO THE LANDFILLS AND WITHOUT BREAKING THE BANK EITHER
Namita Gupta

When it comes to living the conscious life, buying clothes isn't exactly the kindest thing we can do for our planet. There is a significant amount of clothing that gets dumped in landfills every year. As fashion is the second largest polluting industry in the world, how about a friendly solution that helps reduce the burden on our earth's landfills? Exchange Room is an eco-friendly fashion initiative and the first Curated Wardrobe Swap community in Bangalore. Started with immense passion by friends and fashion enthusiasts, it believes in bridging the gap between fast fashion and slow 28 fashion where you get sustainable and green shopping experiences through Swap and Shop events. These events are hosted to create awareness about being environmentally sustainable while still being fashionable and by introducing fellow women to swapping and shopping pre-loved items of excellent quality.

Exchange Room was co-founded by four friends and fashion enthusiasts. The two active partners and cofounders today are Prithvi Rao and Sai Sangeet Paliwal. Prithvi Rao is a Design, Trend Consultant and Creative Head with 12+ years of experience in the fashion retail industry, worked with some of the top fashion retail brands in India. Also, a guest lecturer at NIFT & a certified yoga instructor. A NIFT Alumnus. Sai Sangeet Paliwal is the Founder & Creative Head of Soda by Sai Sangeet Paliwal, a home decor label established in 2007. A NIFT Alumnus, she has completed her Management Programme for Women Entrepreneurs from IIM Bangalore. They are an all-women team which truly believes in their mission and their aim is to create a culture of mindful consumption over consumerism and change people's attitudes towards fashion and sustainability, while bringing a new awareness to fashion and style.

Journey Towards a Sustainable a Fashion Idea

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