DELIVERING ON THE PROMISE ENTERTAINMENT

DIRECTOR ANIL RAVIPUDI SPILLS THE BEANS ON HIS MASS COMMERCIAL ENTERTAINERS

-  Rajeshwari Kalyanam

Pataas, 'Raja The Great', 'F2', 'Sarileru Neekevvaru' director Anil Ravipudi has delivered back-to-back hits over the last few years. Each of his films scaled new heights, as he went about casting big heroes, handling bigger budgets, and delivering what he knows best to do make films that deliver on Entertainment, Entertainment and Entertainment.

It's like he always knows the pulse of the people, and he surely knows to make the cash registers ringing. From the time he began to not just write but direct his films - he has been clear about the kind of films he would like to make. "Mass Commercial Entertainers!"

"It's not that I don't experiment. Making a full-length film with a lead hero, who is visually challenged and making it a fun entertainer with 'Raja The Great' was indeed an experiment that paid off. Each of my film is different, but I leverage on my core strength, and when I work with a big hero, I get into his world, his earlier films, understand his strengths, and make my film around it,” Anil shares his film making process, in a nutshell.

Having grown up on a diet of blockbuster Telugu films with their ample dose of mass elements, hero worship, comedy and punch dialogues many of which continued into common language for Anil Ravipudi it's the weekend cinema watching ritual that was sacred and exciting. These films have been his education over his younger days.