FASHION, FIRST!
ADITTI JAIN ON REVOLUTIONISING THE WOMEN'S HIGH STREET FASHION IN INDIA
A ditti Jain is the FSuccess stories of 10 self-built women exploring the boundless entrepreneurial realm and everything that comes with itounder and CEO of Iki Chic, a blooming online clothing brand blending fashion, comfort, luxury, and design into one for women looking for international fashion in the Indian market at an affordable price. A Pearl Academy graduate, Aditti was always invariably inclined towards the fashion industry, however, her dreams crystallised when during the pandemic in 2020, a rendezvous with the Japanese book 'Ikigai' inspired her to start her own fast fashion company and enter the entrepreneurial landscape. The book galvanized and triggered her true passion in life which reflected not only in her brand's name Iki Chic but also in the very idea and notion behind its inception to create beautiful, high-quality, fashionable, comfortable, and affordable clothing for the Indian woman.
Daughter of an entrepreneur father, Aditti's inherent strong business acumen coupled with her artistic fervour played an important role in boosting her brand's growth to become a highly successful name within a short span of time and Iki Chic soon built itself as a one-stop store for casual-wear to party-wear dresses, formal work-wear to loungewear and for street-style fashion to athleisure. The brand currently enjoys a stronghold in the fashion industry with a presence on all major e-commerce portals including Amazon, Myntra, and Ajio while also providing fast shipping and delivery services and frequent new additions to the stock.
This story is from the April 2023 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
EAT IN A TROPICAL PARADISE
Nusa, Bengaluru's latest culinary offering, promises an escape from the ordinary
FROM THE ARTISAN TO YOU
Mantra, a women's designer clothing brand from Kerala, comes to Chennai
A BOND BEYOND COMPANIONSHIP
Having a pet in their lives can offer children a wealth of valuable life lessons. Here are some essential insights that can unfold from this unique experience, writes
MAX OUT YOUR TIME IN MEGHALAYA
Nestled in northeastern India, Meghalaya, known as the Abode of Clouds, is a hidden gem waiting to be explored
LOUNGE IN JOY
DRUNKEN TEDDY is the newest place in Kolkata with a gourmet menu and endless options to choose from
REVIVE THE ROMANCE
Ravina M Sachdev shares ways to get your relationship out of the rut
LIFE IN BLACK & WHITE
Discover life lessons from the chessboard.
GIFT YOURSELF RADIANCE
Mrunal Behare lists easy beauty tips to follow for a beautiful you
LIVING IN OR LEAVING
If you must end a live-in in a relationship, do it with consideration and respect.
SEEKING PATIENCE
Prachi Rijwani has strategies to help you foster personal growth