The World In Your Palm
Digital Studio|March 2021
Live event production has undergone a facelift in the wake of the new normal
Anisha Gakhar
Live event production is a lot more than just manoeuvring technicians, checking audio feeds, and directing talent though the event flow. A flawless event is all about the right-here-right-now unfolding of your story before an audience’s eyes—in the most interactive way possible and in real-time. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. Live event production is the amalgamation of technological and creative execution of an event using sound, lighting, video, design, and more to control the atmosphere, mood, and emotion of attendees. This is typically done by identifying the theme of the event, and subsequently planning other contributing components such as audiovisuals, vendors, crew, equipment, budgets, and more.

Many productions have embraced new ways of executing their projects, in the current global scenario. The pandemic situation has provided an impetus to the widespread use of remote production, where content is captured live at a remote location while production is performed at a main studio. With work-from-home becoming the new norm, media companies have had to pivot to a remote work setup so as to keep the content creation up and running, while ensuring quality. Media houses have now adapted to new ways of working—remotely. Production crews have been given detailed trainings so they can learn media formats and the workflows for their creation to support continued production. For live events such as music concerts, sports tournaments, interview shows or live news coverage, remote video production workflows have especially evolved from a nimble alternative to a practical need-of-the-hour. Albeit, where on-site, in-person production persists—or has returned—it’s generally implemented with smaller and deliberately distanced crews and often augmented with remote workflow elements.

NEW TECHNOLOGY, NEW EVENTS

Although live events are not happening in most parts of the world, the live streaming consumption pattern has undergone a major shift. Migration to IP-based workflows provides new opportunities to content owners to simplify workflows and achieve cost efficiency. Enhancing the reach of their content and leveraging monetisation opportunities while reducing the cost of production considerably, are a few noteworthy benefits of employing remote production functionality. By tying together multiple production hubs with the live event venue, utilising labour and equipment across more than one facility becomes possible.

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