The IBC Outline
Digital Studio|October 2018

IBC2018 has wrapped up, and has instigated a sense of learning, inspiration and long-lasting synergies

Anisha Gakhar

Digital Studio was at Amsterdam this year for IBC2018, along with many of our industry peers, absorbing all the latest technologies and magnificent displays that were showcased. On my way back to home land, I was left with a surging inspiration, which had its roots in the depth of knowledge that I gained. IBC2018 welcomed 55,884 attendees to its 2018 chapter, whilst recording a 667 sqm increase in floor-space as compared to last year, to make it 53,710sqm of the RAI Exhibition centre in Amsterdam. What’s note-worthy is that the IBC App logged more than 91,000 interactions, lodging IBC at number one position on Twitter, in the Netherlands, on several days of the convention. It recorded 185 million potential impressions and over 250,000 video views. For those who missed out on the happenings, and those who did not and yet want a scoop on the excitement, read on. There is a lot to imbibe from the most lucrative insights filtered out from this year’s IBC2018 gala event.

STANDPOINT

“This show is about engagement, engagement, and engagement. The stats were up in almost all areas and re-bookings are ahead of last year,” said Michael Crimp, chief executive, IBC.

Crimp noted that it was important that the figures were placed within the context of all that IBC comprises of. “IBC is much more than just a trade show,” he iterated. “We have developed a basket of data-driven statistics including sales leads generated on stands, conference attendance and IBC365 views. IBC is benefiting from the convergence of technology,” he added. He also explained that the exchange of information and energy is pivotal to the longevity of IBC’s success, and sits at the very core of the business.

He cited IBC365, the digital home for the global media, entertainment and technology community, which increased its subscriber bases to more than 55,000, by the close of the show. Notably, IBC2018 has driven a number of new initiatives this year, the most critical being diversity and gender equality across the conference. The percentage of women speakers dramatically saw a steep rise this year, in contrast to that in 2017. Last year, 14% of IBC speakers were female. In 2018, this figure figures rose to 37%.

INDUSTRY TRENDS

With content hailed as the ‘killer app’ for 5G, consolidation between telcos and media firms is inevitable; attendees of the Telco & Media Innovation Forum were told. Broadcasting industry veteran Dr Abe Peled, chairman, Synamedia, cautioned fellow industry peers of the grave economic threat posed by a recent ripple of piracy. He quoted, “Streaming piracy is a scourge.”

Media industries have reportedly increased their investment on original content fivefold, while at the same time enabling piracy by means of streaming IP. A former NDS executive, who has had a history of fighting against piracy for majority of his career, explained to the Forum that pirates could now buy the equipment needed to capture and redistribute a channel illegally for as low as $500.The pirates, he added, always followed where the money was.

INVIGORATING DEMONSTRATIONS

The IBC2018 showcase was spread across a sprawling campus, with umpteen halls dedicated to the showcase of almost every latest augmentation under the sun. This year saw a number of concepts like the Content Everywhere hub, which combined a dedicated exhibition with features designed to help visitors efficiently expand their knowledge and understanding of the latest trends, strategies and developments in online TV and video.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM DIGITAL STUDIOView All

KIA Xceed commercial kicks into gear with the URSA Mini Pro 12K

Blackmagic Design has announced that freystil, a Salzburg-based content production agency, has shot the latest advertising campaign for Kia Motors Austria using the URSA Mini Pro 12K. At the beginning of the year, the car company presented its new corporate identity to the public.

1 min read
Digital Studio
June 2021

STREAMING TELEMETRY

Streaming telemetry overcomes the inefficiencies of traditional telemetry

5 mins read
Digital Studio
June 2021

LiveU lauded by Frost & Sullivan for LU800 5G production unit for broadcasters

Based on its recent analysis of the North American 5G network applications market, Frost & Sullivan has recognized LiveU with the North America New Product Innovation Award for its LU800 unit, which leverages 5G transport natively for maximum reliability and the highest-quality video performance.

1 min read
Digital Studio
June 2021

BROADCASTASIA 2021

BroadcastAsia 2021 is ready to bring in a new stream of live content through a hybrid model

5 mins read
Digital Studio
June 2021

The IP Decree

IP claims its sovereignty over the media dominion

8 mins read
Digital Studio
June 2021

NEP Connect adds Hitomi MatchBox to its MediaCity Network Operations Centre

Hitomi Broadcast, manufacturer of MatchBox, the industry’s premier audio video alignment toolbox, has announced that NEP Connect has purchased a 4K MatchBox system—generator and analyser complete with a Glass license—for use in NEP Connect’s MediaCity Network Operations Centre in Salford, UK.

1 min read
Digital Studio
May 2021

NEW AT CABSAT 2021

CABSAT is back with ground-breaking media and entertainment insights

8 mins read
Digital Studio
May 2021

Thai Monastery relies on NewTek TriCaster and NDI for broadcast

Wat Na Pa Pong is a Theravada Buddhist monastery located northeast of Bangkok, in Thailand’s Pathum Thani Province. To assist with outreach, Wat Na Pa Pong uses many modern technologies.

1 min read
Digital Studio
May 2021

M&E industry expected to reach INR 2.23 trillion by 2023: FICCI-EY report

The Indian Media and Entertainment (M&E) sector is expected to grow by 25% in 2021 and reach INR 1.73 trillion (US$23.7 billion), states FICCI-EY report ‘Playing by new rules.’

2 mins read
Digital Studio
May 2021

Litepanels launches Apollo wireless DMX system

Litepanels, a provider of professional broadcast and cinematic lighting solutions and a Vitec Group brand, has announced the launch of its dual-band wireless DMX system.

1 min read
Digital Studio
May 2021
RELATED STORIES

BOOK REVIEW

CHAIRMAN AT THE BOARD: RECORDING THE SOUNDTRACK OF A GENERATION, by Bill Schnee. Backbeat Books, 2021. 219pp. $24.49, hardcover; $21.49, Kindle e-book.

6 mins read
Stereophile
July 2021

A True Blessing

When a Colorado horse rescue went to pick up a new trailer, they had no idea they’d be using it that very day.

3 mins read
Horse and Rider
Summer 2021

Challenge ACCEPTED

When teenager Rebecca Kennedy decided to sign up for the Extreme Mustang Makeover, she did it because she wanted to challenge herself as a rider. But she ended up learning so much more after working with her untouched mustang.

7 mins read
Horse and Rider
Summer 2021

Equine Foster Care: Do You Have What it Takes?

Have you ever dreamed of nursing an abused or neglected horse back to health and finding him a forever home? Learn what it takes to make that dream come true.

10 mins read
Horse and Rider
Summer 2021

BEYOND THE SHOW PEN

Learn how youth can develop valuable life skills, become more self-confident, and gain educational opportunities by getting involved in the horse industry.

9 mins read
Horse and Rider
Summer 2021

HOW MANY DAYS ARE ENOUGH?

When you send your young horse off for training it can be challenging to understand how long he needs to be there. Is it 30 days, 60 days, or 90 days? Jacob Barry breaks down the basics of colt starting and what to expect within these timeframes so you can make the best training decision for you and your horse.

8 mins read
Horse and Rider
Summer 2021

Arty Crafty Heart Strings

Here's what we will learn today. We call them Heart Strings, and you can use them for Valentine's decor, a cute kids' necklace, or even a scrapbook or card decoration.

1 min read
Little Sparkles Kids Magazine
May 2021

GUEST RANCHES OF MONTANA'S FLATHEAD COUNTRY

EXPLORE MONTANA’S GORGEOUS SCENERY FROM THE BACK OF A HORSE, THEN RELAX AND BE PAMPERED AT THESE STUNNING MONTANA GUEST RANCHES.

6 mins read
Horse and Rider
Summer 2021

The Farmer And The Well

A farmer looking for a source of water for his farm bought a well from his neighbour. The neighbour was cunning, though, and refused to let the farmer take water from the well.

1 min read
Little Sparkles Kids Magazine
May 2021

From Hopeless to Healing to Healer

Two years ago, veteran Adam Halloran was spiraling toward self-destruction. Horses saved his life.

4 mins read
Horse and Rider
Summer 2021