Most technological trends see the light of the day and then recede, but the epoch of Artificial Intelligence in the M&E industry, is here to stay
Theodore: Well, you seem like a person, but you are just a voice in a computer.
Samantha: I can understand how the limited perspective of an inartificial mind might perceive it that way. You’ll get used to it.
[Theodore laughs] Samantha: Was that funny?
Samantha: Oh good, I’m funny!
This excerpt is from an Oscar-winning American sci-firomantic movie, Her, directed by Spike Jonze. The film chronicles the story of a man who develops camaraderie with an artificially intelligent computer bot, which is personified with a female voice.
Artificial intelligence (AI), also called machine intelligence or machine learning (ML), is scientifically devised intelligence demonstrated by machines, bots or computers, in paradox to the natural intelligence possessed by humans and other fauna. Advances in this sector, have enabled manufacturers and broadcasters to invent and implement smart tools and applications, to foster the quality of their content.
A good number of depictions follow suit, with movies like Resident Evil: The Final Chapter, Ghost in the Shell, Transformers: The Last Knight, Bladerunner et al, being bolted on the concept of AI. While there have been several instances of AI being used in international movies, it is yet to see the light of the day in India. An exception, is Rajnikanth’s 2010 flick, Enthiran, which garnered a lot of viewership and accolades in India. The story revolves around a robot named Chitti, with the ability to comprehend and exhibit human emotions, who falls in love with its creator’s girlfriend.
AI and its close relation machine learning systems, expand what can be made a recurrent computer task, thus freeing people to create more content and build audiences by finding new delivery routes, and ensuring optimum monetisation.
Glodina Lostanlen, SVP and GM Americas P&N Sales & Services and Global Marketing, Imagine Communications, said, “What AI brings is the application of smart computing techniques to learn about a process, a workflow, or an operation, and automate it with increasing sophistication. The sorts of applications where AI is going to have a big impact are around advertising placement; for example, ensuring spots are seen by the right audience while optimising the use of the inventory.”
There was a time when AI was a niche area, accessible only to a handful of data scientists across the world. Adrish Bera, senior VP, OVP and Analytics, Prime Focus Technologies, said, “Today, open source based ML model builders like Tensorflow or Caffe can be used to build different types of Convolution Neural Networks (CNN) that mimic the brain’s ability to recognise complex objects and actions in layers. These model builders are computation intensive and can be hosted on any cloud-based virtual machine that has a powerful CPU and Graphics Processing Unit (GPU). “
According to Fabio Murra, SVP Product & Marketing, V-Nova, the company is currently experiencing an evident growth in the demand for high resolution and better quality streaming from consumers. Meeting that challenge is another area where AI can bring along a host of advantages. This enables efficient extrapolation of higher levels of detail from a lower base resolution, which helps to improve compression efficiency from contribution encoding, all the way through to distribution to consumers. This in turn may spell lower costs for operators and a better experience for viewers. Win-Win!
INTEGRATING AI WITH YOUR SOLUTION
Artificial Intelligence sits naturally in any software-defined workflow, optimising and ensuring efficient use of resources while maintaining quality output. AI components can be crafted as microservices as part of the architecture, and inherently virtualised, thus, allowing the AI system to be hosted in a data centre or in the cloud.
Continue reading your story on the app
Continue reading your story in the magazine
KIA Xceed commercial kicks into gear with the URSA Mini Pro 12K
Blackmagic Design has announced that freystil, a Salzburg-based content production agency, has shot the latest advertising campaign for Kia Motors Austria using the URSA Mini Pro 12K. At the beginning of the year, the car company presented its new corporate identity to the public.
Streaming telemetry overcomes the inefficiencies of traditional telemetry
LiveU lauded by Frost & Sullivan for LU800 5G production unit for broadcasters
Based on its recent analysis of the North American 5G network applications market, Frost & Sullivan has recognized LiveU with the North America New Product Innovation Award for its LU800 unit, which leverages 5G transport natively for maximum reliability and the highest-quality video performance.
BroadcastAsia 2021 is ready to bring in a new stream of live content through a hybrid model
The IP Decree
IP claims its sovereignty over the media dominion
NEP Connect adds Hitomi MatchBox to its MediaCity Network Operations Centre
Hitomi Broadcast, manufacturer of MatchBox, the industry’s premier audio video alignment toolbox, has announced that NEP Connect has purchased a 4K MatchBox system—generator and analyser complete with a Glass license—for use in NEP Connect’s MediaCity Network Operations Centre in Salford, UK.
NEW AT CABSAT 2021
CABSAT is back with ground-breaking media and entertainment insights
Thai Monastery relies on NewTek TriCaster and NDI for broadcast
Wat Na Pa Pong is a Theravada Buddhist monastery located northeast of Bangkok, in Thailand’s Pathum Thani Province. To assist with outreach, Wat Na Pa Pong uses many modern technologies.
M&E industry expected to reach INR 2.23 trillion by 2023: FICCI-EY report
The Indian Media and Entertainment (M&E) sector is expected to grow by 25% in 2021 and reach INR 1.73 trillion (US$23.7 billion), states FICCI-EY report ‘Playing by new rules.’
Litepanels launches Apollo wireless DMX system
Litepanels, a provider of professional broadcast and cinematic lighting solutions and a Vitec Group brand, has announced the launch of its dual-band wireless DMX system.
The Next Course
Nearly two decades after influential pastry chef Claudia Fleming left Gramercy Tavern, she returns to Danny Meyer’s restaurant group in a new role.
The Group Portrait: Back on the Decks
The crew of DJs behind the best parties in Brooklyn this summer.
The National Interest: Jonathan Chait
Save the Union by Enlarging It. Hoping to win by coupproof margins is not a strategy.
Rachel Lindsay Has No Roses Left to Burn
When I became The Bachelor’s first Black lead, I thought I could change it from within. Until I realized I was just their token.
Up Where the People Are
A coming-of-age tale that takes the phrase “fish out of water” literally.
SINGING MORMONS (NO, NOT THOSE SINGING MORMONS)
Schmigadoon!’s send-up of musical theater is both wholesome and really, really funny.
Extremely Online: Emilia Petrarca
Occupy the Dating App In today’s marketplace for love, everybody wants to eat the rich.
Caviar, lobster, and New York’s last remaining cheese cart.
71 minutes with … Andrew Giuliani
A failson sets his sights on Albany.
Catch Her If You Can
Doja Cat refuses to be dragged down to earth.