With more consumers relying on the internet for their entertainment and information consumption, media enterprises are tasked with providing a flawless user experience and continuous content delivery. But the industry is prey to a growing number of cyber-attacks.
In recent times, many national and international media shows have given paramount focus to security in broadcasting and production, by means of hosting panel discussions and brainstorming sessions to instigate a sense of responsibility in the minds of stakeholders. It is natural to presume that a security breach might not happen with oneself, yet, the reality indicates otherwise. The need for security planning is one that applies to TV, newsrooms, radio stations and other media outlets that can, for one reason or another, be targeted by hackers. Media and entertainment companies are one of the primary targets for cyberattacks worldwide. Businesses in this sector are most vulnerable to cybercrime as most of these businesses are pivoting towards an internet-dominated model to deliver their services and media content on-the-go, for instance: OTT. The media industry is also highly reliant on third-party vendors, which gives cybercriminals more opportunity to trespass and wreak disaster across the network.
Media and entertainment companies also face the same cybersecurity challenges as other consumer-facing industries—protecting customer data, demonstrating compliance, improving operational efficiency, and avoiding downtime. Companies need to make significant transformational changes if they are to protect themselves from hackers, so as to avoid incidents that can potentially compromise content, shut down infrastructures, and risk the brand’s reputation. Today, cutting-edge services addressing current piracy threats, are dynamic and tailored to broadcaster and rights-holder requirements. By relying on experts and on specialised tools such as dynamic watermarking, DRM, breach detection, and password-sharing identification, service providers can anticipate piracy risks, instantly identify the source of piracy, and take counteractions.
KEY POINTS OF FOCUS
Content: For media and entertainment companies, content is key intellectual property—think: music files, videos, and movies, but also material that is never intended to be public—scripts, contract negotiations, scenes that wind up on the cutting room floor, and proposed content that is never produced.
Cost: Many companies need a very large up-front investment before consumer sales bring profitability. As a result, minimising costs across the company is an ongoing priority. Security investments must be prioritised according to the organisation’s risk tolerance.
Visibility: The adoption of services and applications in multiple clouds and the increased use of mobile and Internet-of-Things (IoT) devices make the network more complex. The problem is aggravated as media and entertainment companies deploy more and more point security products to cover the gaps created by the expanding attack surface.
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