How has the cinema camera evolved over the years?
The evolution of cinema cameras started with the introduction of digital cameras in the film era. However, with the desire to create more cinematic images, digital cameras were further developed to capture higher recording formats expanding from HD, 4K and now even 8K. Even the data management system evolved to accept higher resolution for streamlined workflow in the post-production stage. The latest shift in cinema line is the Full Frame sensor size offering a wide dynamic range, compatible with fullframe lenses. Sony's cinema line series of new cameras bring together Sony's expertise in image quality, attention to detail, technology and professional experience in digital cinema, which the content creators love.
How has Sony contributed to this journey?
Sony India is successfully defining the market shift even when it comes to a lot of expectations from customers for high-end technology. We are committed to creating innovation that is trend-setting, unique and never ceases to surprise our customers. To live up to the customer's expectations and make our solutions simple, easy and intelligent is what we strive for. The world is changing rapidly, so we make sure that our innovation reaches our audience before time so that we lead them to exclusive technology embedded with artificial intelligence on a digital canvas. As a result, our Cinema line-up delivers the coveted cinematographic look cultivated through extensive experience in digital cinema production and the enhanced operability and reliability that meet discerning creators' various needs.
This story is from the June 2022 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2022 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Pixotope Launches Pixotope Pocket: Your Ultimate Virtual Production Tool for iPhone
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, today announced the full public availability of its mobile app, Pixotope Pocket.
MRMC and Pixelscope Team Up to Transform Sports Production with AI and Robotics Integration
Mark Roberts Motion Control (MRMC), a subsidiary of Nikon, and Pixelscope, a leading provider of AI-automated live sports production solutions, have joined forces in a partnership aiming to redefine sports production.
Innovative Production Services Elevates Broadcast Quality with Panasonic Cameras
Innovative Production Services enhances its production capabilities with the acquisition of Panasonic cameras, including AK-UC4000s and AG-CX350s, delivering exceptional broadcast quality and operational flexibility for diverse shooting scenarios.
Clear-Com Appoints Dave MacKinnon as Vice President of Product Management
Clear-Com proudly welcomes Dave MacKinnon as its new Vice President of Product Management, heralding his extensive experience across government, broadcast, and public safety sectors. With a background spanning over two decades, including roles with the US Government and NBC Universal, MacKinnon brings invaluable expertise to Clear-Com’s executive team.
ASUS Unveils Cutting-Edge AI Solutions at NVIDIA GTC Conference
ASUS introduces advanced AI solutions at the NVIDIA GTC conference, featuring cutting-edge GPU server innovation and liquid-cooling technology, aimed at enhancing AI adoption across industries. These solutions optimize GPU resource allocation, maximizing e’ciency and ROI for businesses worldwide.
MetaBroadcast Appoints Andy Johnston as Chief Technology Officer to Drive Technological Innovation
MetaBroadcast, a prominent metadata management specialist catering to broadcasters, streamers, and Pay TV operators, has enhanced its executive leadership team by naming Andy Johnston as its Chief Technology O“cer (CTO).
2024 Global Elections: Battling Deepfake Threats for Election Integrity
As the world gears up for a pivotal electoral year in 2024, the spotlight is on transparency and the protection of social interests. Amidst the dynamic digital landscape, the public is urged to stay abreast of recent trends, particularly the rise of deepfake technology. This development, while innovative, also carries potential risks.
JioCinema Sets New Records with 11.3 Crore Viewers on IPL 2024 Opening Day
On the opening day of the Indian Premier League (IPL) 2024, JioCinema garnered significant attention by attracting a staggering 11.3 crore viewers, marking a remarkable 51% increase compared to IPL 2023. This surge in viewership not only underscores India's transition into a digital-first sports-consuming nation but also solidifies JioCinema's position as a key player in the streaming landscape.
ZEISS in India Launches Nano Prime Range of highspeed Cine Lenses for Mirrorless Full Frame Cameras
ZEISS introduces Nano Primes, the first T1.5 cine lenses tailored for mirrorless full-frame cameras, initially available in Sony E-mount, bridging the gap between entrylevel and high-end cinematography, catering to diverse filmmakers’ needs in India’s flourishing movie industry.
SONY PDT-FP1: ENHANCING MEDIA TRANSFER EFFICIENCY WITH RELIABLE 5G CONNECTIVITY
The PDT-FP1 Portable Data Transmitter by Sony is designed with practicality in mind, the PDT-FP1 aims to simplify media workflows and meet the diverse needs of professionals in news reporting, event coverage, and broadcast video production.