Innovative Approaches To Meet The Changing Media Marketplace
Digital Studio|September 2018

Our industry is in an exciting transition period.

The ability to make fast and smart decisions to capitalise on the promise of its future, will undoubtedly set the winners apart. The companies that have been successfully navigating today’s changing media landscape, will lead the way.

Yet, broadcasters are facing more challenges than they ever have. Consumers are moving away from the schedule-driven content consumption of the past, to curating their own content selection from a range of sources such as online platforms and social media. They are taking charge of how, when and where they engage with their favorite content.

The downturn in linear TV viewing is also well reported. An Ampere Analysis study cites, ‘the higher the uptake of nonlinear viewing devices in a given country, the lower the viewing time spent on scheduled TV.’ This places broadcasters and media organisations under enormous pressure to respond swiftly to this shift in viewing habits. They must now ensure that their stories are being told across a diverse range of platforms, so consumer awareness and engagement with their brands remain strong.

The changing face of broadcast

While traditional linear broadcast – particularly live content – remains appealing to viewers, the explosion of online video has forced broadcasters and media companies to make significant strides to move away from a purely linear approach to content creation and delivery. As a result, many broadcasters have launched their own next-generation services that address consumer demand for media anytime, anywhere and on multiple screens.

Production companies also need to cater to this shift in the way their customers want to reach audiences. And this brings its own set of challenges. Not only will these players have to deliver better pictures to more devices, in different formats and over limited bandwidth, but they will have to do so with reduced budgets in the wake of rising costs and new competition. Infrastructures and workflows must be agile and flexible to meet both current and future needs.

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