Augmented reality graphics is one of the broadcast industry’s hottest trends — and there are a wide range of solutions that meet a variety of needs, equipment configurations and on-air looks and features to enhance the viewing experience.
Advanced design and production tools that enable broadcasters to create virtual objects that appear as if they’re actually in the studio have now been available for a few years, but have only become a mainstream feature for major TV networks over the last year.
Broadcast is increasingly adopting AR graphics for enhanced storytelling, allowing for better interaction between presenters and graphics objects and even remote locations. AR gives broadcasters an extra level of freedom to tell a complex story in a very visual way with the presenter driving the narrative. Augmented Reality applications allow for visually engaging representations of data which can then be better explained by the presenters placed on the set.
“Augmented Reality allows for displaying data-driven graphics along with real images, where real footage or live videos are mixed with virtual backgrounds or scenes, chroma keyed talents and data-driven 3D graphics, which can interact with the talents creating an attractive environment for the audience. This “mixed reality” allows for creating virtual environments where visually engaging representations of the data can be better explained by the presenters, making complex data easier to understand while enhancing the storytelling,” says Miguel Churruca, Marketing and Communications Director for Brainstorm.
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