How Management Curriculum Is Becoming More Industry Orientated
Higher Education Review|April 2021
It is lamented in the Indian as well as in the Western higher education sectors that Business School education is lacking in industry relevance. It has been blamed that B-Schools are using an outdated curriculum, having less focus on skill-building, unable to establish ‘industry connect’ and failing to impact graduate attributes that are valued by today’s employers such as problem-solving and decision-making skills, leadership, work effectively as a team member, intrapreneurship, and the ability to grasp and manage complexity and dynamics in organizations and in the profession. Both employers and management educators are of the view that there is a gap between B-School academia and industry, that they couldn’t do much to bridge this gap.
Dr. Raveendranath Nayak, Director & Professor, Manipal Institute of Management (MIM), Manipal Academy of Higher Education

As a result of this there is a mismatch between what the students in B-School study and what they have to practice in their entry-level careers. In the workplace, freshers do feel as though they are fish out of the water and face roadblocks interms of grasping work. As novice managers, they seem to lack in confidence to apply the theory and skills they are taught in college to solve various problems in the workplace.

Furthermore, to their distress, they realize that they need more of soft skills to succeed in the workplace, more competence to manage their boss, peers, subordinates, and outsiders, and better communication and social skills. In fact, soft skills can be an added advantage for them when they need to create an impression in the organization. At times employers, who hire them are also disappointed the freshers are not really ‘job ready,’ and need to undergo longer in-house training in both technical and interpersonal areas. Interestingly, employers off late don’t mind offering them longer traineeships as they don’t have high expectations. But, what appears to irk them is that their apprentice managers lack curiosity, inquisitiveness, and inner drive to learn, and they don’t take responsibility for their own learning and development. Some management graduates even come across as not attained skills to become lifelong learners.

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