AN ICON IN THE MAKING
Our Canada|October/November 2020
“Certain car brands are more than mere steel, plastic and glass, but a metaphor that breaks all conventionality. The Mustang was one such car.”
Clive Branson

If the car’s emblem was hidden, could you tell the difference among the current models of BMW, Audi, Mercedes and Lexus? It’s even harder with SUVs and hatchbacks, which are almost indistinguishable. As I see it, modern production techniques have removed much of the character from new cars. Mass production “systems” complete with soulless computers and robots on the production lines producing identical parts 24 hours a day, seven days a week, are focused on one thing: meeting the targets and quotas set by car manufacturers to maximize efficiency and shareholder profit. Whether hotly contested or not, everyone has an opinion about cars, even those who say they pay little regard to them.

For the most part, cars are designed as an identity, a resonant of the era, on par with music and fashion. They reflect the tone of social values, desires and vision. In very rare cases, certain car brands are more than mere steel, plastic and glass, but a metaphor that breaks all conventionality. It surpasses the rudimentary role of transportation and embraces an opiate love affair with the people. These cars force the world to take notice. The Mustang was one such car.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM OUR CANADAView All

Three Days in Southern Alberta

Jackie Gartner of Lloydminster, Alta., shares the amazing scenery, wildlife and historic sites encountered on her brief but awesome adventure

3 mins read
Our Canada
October/November 2020

Taking Root

With two years to go, The Highway of Heroes Tree Campaign is transforming our continent’s busiest highway into the world’s largest living tribute to veterans

3 mins read
Our Canada
October/November 2020

The UNSUNG HEROES of WWI

Answering the call to honour Canada’s Nursing Sisters

4 mins read
Our Canada
October/November 2020

The Littlest Stowaway

Recalling a surprising security breach at Esquimalt Naval Base!

3 mins read
Our Canada
October/November 2020

FANTASTIC FALL FOLIAGE

Capturing the breathtaking beauty of autumn in Canada

2 mins read
Our Canada
October/November 2020

PRESERVING A LEGACY

Keeping the memory of a WWII Halifax bomber crew alive

3 mins read
Our Canada
October/November 2020

Tubs & Whimsy

When their yard space was cut in half, this fun-loving couple let their creativity soar

1 min read
Our Canada
October/November 2020

AN ICON IN THE MAKING

“Certain car brands are more than mere steel, plastic and glass, but a metaphor that breaks all conventionality. The Mustang was one such car.”

3 mins read
Our Canada
October/November 2020

A NEW, UNDISCOVERED CANADA

A cross-country trip provided a brand new perspective on the beauty of the East Coast by Mark Lane, Calgary

2 mins read
Our Canada
October/November 2020

A FLYER DROPPED BY

“I wish to invite your family—I would be honoured— to join me tomorrow afternoon for aperitifs. I met my first ‘Canadien’ about 60 years ago today. He just… dropped by!”

4 mins read
Our Canada
October/November 2020
RELATED STORIES

The station

A venue with a vintage vibe

3 mins read
Mississippi Magazine
January - February 2021

PROJECT OBSESSED

COOL DOWN AND STOP IT

8 mins read
Diesel World
February 2021

HORSEPOWER WARS

FORD UNDERRATING THEIR 2020 SUPER DUTY?

1 min read
Diesel World
February 2021

KEEP ON TRUCKING

NOT EVEN A PANDEMIC CAN STOP AMERICA'S LOVE AFFAIR WITH THE PICKUP TRUCK

10+ mins read
Motor Trend
February 2021

6 apps to delight book lovers

Find more things to read, in more ways, and more people to discuss them with

3 mins read
Mac Life
January 2021

Solid & Striped

The Lokar/Street Rodder ’34 Ford 3-Window Coupe 25th in a Long Line of Road Tour Hot Rods

9 mins read
Hot Rod
February 2021

COYOTE COUPE

This 1967 Mustang Is the Perfect Blueprint for an Engine Swap

4 mins read
Hot Rod
February 2021

Is It All About Money?

Big shareholders are pushing companies to think about society and the environment. But there’s a new legal backlash

9 mins read
Bloomberg Businessweek
December 28 - January 04, 2021

CREATIVE TOOLS

How four master builders defined the path of the 2021 BMW R 18

3 mins read
Cycle World
Issue 4 - 2020

8 POINT GREAT

Jeep XJ, YJ, or TJ/LJ model is a Ford 8.8.

3 mins read
4LOW Offroad Magazine
December/January 2021