BUBBLES SANS BOOZE
Big Issue|Issue 293
Zari Sparkling, an alcohol-free bubbly, has been creating a new niche in the beverage sector since 2010.
SILVANA DANTU

2020 was defined by the COVID-19 pandemic that forced us to change the way we work, entertain, shop, socialise and engage. The beverage industry, not just the liquor industry, has taken a knock as a result. But while liquor was ‘placed on ice’, Zari Sparkling, an alcohol-free bubbly, has stepped in to fill the gap for consumers looking for on-the-go cocktails or something to toast to a celebration. Zari is full-bodied with a delicious mouthfeel of muscat grape in ruby blush or aromatic white, and offers mixologists, sommeliers and bartenders endless options for innovative mocktails and food-pairings.

For consumers who prefer a beverage that’s more adventurous, Zari’s variety of globally-inspired flavours, trending in Latin America and Asia, sets the scene for exploring and creating cocktails infused with bitters, botanicals, fruits and other ingredients.

Zari is coldpressed from Cape muscat seedless grapes grown in Robertson and is produced from this single cultivar (not blended), has no added sugar, no artificial colourants, no alcohol and is not diluted. The fragrant floral notes reveal delicious depths of taste and it is high in nutritional benefits, including anti-oxidants and immune system boosters.

Zari is not just a grape juice. The painstaking attention to detail and the uncompromising quality places it firmly and confidently in the premium beverage category while ticking the health and wellness boxes.

The niche

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