The National Geographic And Rolex Perpetual Planet Tupungato Volcano Expedition
ASIAN Geographic|AG 02/2021 - 147
Through its Perpetual Planet initiative Rolex has supported an expedition to install a weather station on one of the highest mountains in South America to help build climate change science on vulnerable water towers.

A National Geographic team of explorers and scientists has installed a weather station – the highest in the Southern and Western Hemispheres – just below the summit of Tupungato volcano, in the Southern Andes.

The exploratory mission to Tupungato volcano, one of the loftiest peaks in the Americas, is the latest in a series of National Geographic expeditions known as Perpetual Planet Expeditions, which are supported by Rolex through its Perpetual Planet initiative.

Perpetual Planet Initiative

Exploration is inextricably linked to the history of Rolex. As early as the 1930s, company founder Hans Wilsdorf began to test his watches using the world as a living laboratory. As the 21st-century unfolds, the company has moved from championing exploration for the sake of discovery to one of safeguarding the planet and reinforced its commitment by launching the Perpetual Planet initiative in 2019. It supports individuals and organisations using science to understand the Earth’s environmental challenges.

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