Rolex Awards For Enterprise
ASIAN Geographic|AG 04/2021 - 149
Rolex has announced the five pioneers who have earned the title of Laureate of the Rolex Awards for Enterprise for their bold, visionary projects that have the potential to help reinvent the future.

Laureates’ Projects Guiding Us Towards a Sustainable Future

Among the five men and women who hail from around the globe – from Brazil, Chad, Nepal, the United Kingdom and the United States – are a marine scientist, conservationist, polar explorer, social entrepreneur and a geographer and climate advocate.

The Rolex Awards were set up 45 years ago to mark the 50th anniversary of the world’s first waterproof wristwatch, the Oyster. Through the programme, the company supports exceptional individuals with innovative projects that expand our knowledge of the world, protect the environment – helping to preserve habitats and species – and improve human well-being. The Rolex Awards are one of the three pillars of the Rolex Perpetual Planet initiative dedicated to supporting those who contribute to a better world. The initiative also embraces Sylvia Earle’s Mission Blue programme to preserve the oceans and an enhanced association with National Geographic, a Rolex partner since 1954, to understand climate change through science.

The 2021 Rolex Awards Laureates are:

Felix Brooks-church, from the United States, tackles malnutrition in Tanzania through equipping rural flour mills with a “dosifier” machine, which adds critical micronutrients to fortify staple foods.

Hindou Oumarou Ibrahim, from Chad, uses indigenous peoples’ traditional knowledge to map natural resources and prevent climate conflicts in the Sahel.

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