Under A Watchful Eye

Norden, which has made its mark in the physical network infrastructure market, has recently forayed into the surveillance industry with its latest range of surveillance cameras called Eyenor. Joseph John, GM, Norden, discusses the trends driving the physical security market.

What are some of the key physical security trends you are seeing in the market?

Factors such as increasing expenditure on the security of critical infrastructure by organisations, adoption of Internet of Things (IoT) and cloud-based data storages and technological developments in video surveillance are expected to contribute to the physical security market rapid growth. The shifting focus from traditional solutions such as intrusion alarm systems, badge readers and door locks to logical security which includes threat management, breach detection, and intrusion prevention, among others, are helping to deter breach and crime incidence at a higher rate.

Over the past few years, leading industries and sectors such as transportation, commercial, and banking and finance, among others have witnessed a steady increase in the number of physical incident and breaches. The physical security to an environment continues to evolve globally. Rising threat incidents have accentuated the need to reinvigorate efforts towards maintaining a high physical safety infrastructure to business as well as residential premises. Vendors are trying to avoid competing solely on price, so they are loading their cameras with features.