BUILDING A SAFER WORLD
Security Advisor Middle East|December 2019
ALEXANDER MOISEEV, CHIEF BUSINESS OFFICER, KASPERSKY, SAT DOWN WITH SECURITY ADVISOR ME TO DISCUSS THE FIRM’S NEW BRAND PHILOSOPHY, CYBER IMMUNITY AND WHAT THE FUTURE HOLDS FOR THE SECURITY INDUSTRY.

What have been some of the recent highlights at Kaspersky?

One of the biggest highlights at the company was the rebranding. We officially unveiled our brand’s revamped name and logo. This whole process took two years as we want our new look to reflect the values that define us.

Digging a little bit deeper, we’re not just changing our logo. As the company as a whole is undergoing a transformation, our vision of the future has changed. That’s why we also introduced a new company philosophy, which is ‘Building a safer world.’ Our new mission statement reflects the evolution of our focus from cybersecurity to cyber-immunity.

In the past, a big focus for us is what we call classic security, which is primarily centred on building fences. With these security fences, organisations often feel restricted to creating more innovations. We believe that the information system should be designed and built securely. Organisations shouldn’t have to keep adding more solutions and still have gaps in their security systems. Our new philosophy seeks to empower customers to be free to create new technologies that will not be a source of threat and vulnerabilities but instead open up new possibilities and opportunities for them.

Over the past two years, ransomware and phishing attacks have made headlines. Are we still going to see more and more of these cyber incidents happening in the next year?

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