The Wild Wild West; Digital Payments Take Over Malaysia
PC.com|July - August 2019

Why Razer Chose Malaysia

Ameer

As the nation evolves, the infrastructure, technology, and landscape of the country evolves as well. And as you can tell by now, we’re rapidly approaching a time where we want things to be as efficient and convenient as we possibly can. Therefore, we’ve been on the path to getting there, especially with fintech, and the rise of e-Wallets. The amount of e-Wallets and digital payment systems have skyrocketed the past year, with basically any and everyone trying to get their foot in the door, regardless of what their competency is.

You know the ones I’m talking about. Touch n’ Go e-Wallet, GoPayZ, Boost, MAE, Razer Pay, and a plethora of others. These are some of the more prominent ones in the country, and we got a chance to speak to Chief Strategy Officer of Razer, Li Meng Lee, about the landscape of Malaysia’s digitisation, and why the gaming industry behemoths have decided to play in Malaysia.

One of the new boys on the block, is of course, Razer Pay. In February 2019, Razer opened up their first office in Malaysia, to bolster e-Sports progress in the region and Malaysia - as well as to establish their E-Wallet, Razer Pay. Razer establishing their office in Malaysia is quite a big deal, considering they only have 15 offices worldwide, and Malaysia’s is their second-largest workforce, the first being Singapore. There are around 300 of the Razer team here, making moves and efforts in various spaces.

Them coming here, and making the Malaysia office the 2nd biggest they have, was an indication that something was right. Something about Malaysia, and the region was right for them to get in now. And that’s no surprise, considering the advancements we’ve made in recent years, and this affirmation, is more important than we’d like to think. Here’s the reasoning from Li Meng Lee, on why here, why South East Asia, and why now.

“The reason why Southeast Asia and Malaysia is the first place we launched our e-Wallet, is because the market here is great. The potential is there. Yes, there's competition, but I think there's enough space for everybody to compete in. I think the government’s support is very important, and the government here has been very forward-thinking in helping and pushing and getting us involved.

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