AFTER LAST MONTH’S RTX 3080 Ti left us feeling a little underwhelmed, the RTX 3070 Ti tries to recover. And then stumbles again. They say an elephant never forgets, but what happens when the elephant only comes equipped with 8GB of memory? Sure, it’s faster memory this time, with GDDR6X replacing the 3070’s GDDR6, but that doesn’t feel sufficient for the $100 jump in price—and let’s be real, almost no one will be able to buy the RTX 3070 Ti for $599 anytime soon.
If the market were normal, the 3080 Ti and 3070 Ti likely would have launched at the 3080 and 3070 price points, pushing those cards down to lower tiers. But the pandemic and global shortages coupled with cryptomining—all of which are thankfully starting to taper off—mean Nvidia can sell everything it makes, and then some. The bigger problem stems from getting enough parts to sell, which is why prices are going up.
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