The creative arts have long had a troubled relationship with money. Somewhere along the line, you have to suck up to somebody with a checkbook, whether it's the local banking dynasty or a bunch of Patreon subscribers. Most artists don't have the power to tell their backers, as Ben Affleck does in Shakespeare in Love, "You may remain, as long as you remain silent. Pay attention, and you will see how genius creates a legend."
Affleck's financier timidly refers to himself as "the money," but such reticence is rare in real life. Most patrons of the arts use the exercise to publicize themselves, promote their favorite causes, or art-wash their past. If they didn't stand to benefit, why would they cough up the cash in the first place? For disinterested love of the arts? Get out of here.
This brings us to Apple, whose angle when it comes to financing filmmaking seems more straightforward: It provides the funds for movies and TV shows to be made, then in return it gets to distribute them exclusively via its subscription-based TV+ streaming service (fave.co/3Jjztap). The in-house Apple Studios has a ton of shows and movies planned, but only a handful have been released (The Last Days of Ptolemy Grey is the most notable) and none of them has been eligible for awards yet.
This story is from the May 2022 edition of Macworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2022 edition of Macworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
JBL Xtreme 4 speaker: A powerful portable for parties
The fourth generation of JBL's Bluetooth travel speaker is beefier, better protected from the elements, and louder than ever.
How the iPhone's Headphone Safety setting can affect a Bluetooth speaker
A setting designed to prevent damaging your hearing can also throttle external speakers.
REVIEW: iPHONE 15 STRAIGHTFORWARD EXCELLENCE
SUPERB CAMERA SETUP + DECENT BATTERY LIFE + FAST PROCESSOR = (RELATIVELY) AFFORDABLE QUALITY.
REVIEW: 15-INCH MACBOOK AIR (M3) SIMPLY THE BEST, BUT BETTER
THE M3 UPDATE TO APPLE'S MOST POPULAR LAPTOP LINE IMPROVES ON GREATNESS.
FUJIFILM INSTAX MINI LINK 2: PORTABLE PRINTER WITH RETRO CHARM
Photographer Chase Jarvis (fave.co/ 3xegpdk) said, \"The best camera is the one you have with you.
ALOGIC MATRIX ULTIMATE: A FOLDUP CHARGER THAT DOESN'T NEED A PLUG
I've reviewed a bunch of impressive portable multidevice wireless chargers recently, and this newcomer, the Matrix Ultimate, lives up to its name.
5 MWC announcements that should have come from Apple
The Android show highlighted some new tech that we want to see in Apple products.
We haven't seen the last of the Apple Car
From Al to CarPlay, Apple’s efforts weren't for naught.
AI is coming to the iPhone-and it could change everything
Generative Al is set to impact every corner of Apple’s ecosystem.
U.S. Justice Department sues Apple over its 'iPhone monopoly'
The DOJ is joined by 16 state and district attorneys general in claiming that Apple has violated Section 2 of the Sherman Act.