Volante Vision Concept
AppleMagazine|August 10, 2018

The future of luxury air travel.

Exclusive Interview

VOLANTE VISION IS COMING

This year’s Farnborough International Airshow one of the world’s most closely-watched annual air shows - was unlike any other. Not only did Boeing and Airbus battle it out to unveil their next generation airliners, Airbus with its latest version of the A320 and Boeing’s 737 narrowbody jets, but the UK showed off their next generation Tempest combat aircraft, which will be flying by 2035.

And alongside the latest innovations in air travel, and a performance from The Red Arrows, the Royal Air Force’s aerobatic team, came a more unusual unveiling. Aston Martin, famed for its luxury high-end cars, used the event to show off its Volante Vision Concept, a product it believes could revolutionize the skies and transform the way we travel from city to city.

In this special edition of AppleMagazine, we delve deeper into the new Volante Vision and chat with Simon Sproule, Vice President and Chief Marketing Officer at Aston Martin.

A BRIEF HISTORY OF PERSONAL AIR TRAVEL

Over the past twenty years, great strides have been made to change the way we travel and reduce the environmental impact of our journeys. Of course, environmentally-friendly modes of transport such as walking and cycling will always be favored by eco-warriors, and public transport remains popular for those wanting to reduce their carbon footprint, but for the majority of us, cars are still the most efficient way to get from A to B when we’re traveling around town.

The average doorstep-to-doorstep speed for cars is 35 miles per hour, but many predict that this will fall to 22 miles per hour in the coming years due to congestion. Because of this, drivers are spending more time in their cars stuck in traffic jams and adhering to speed restrictions, which adds more harmful CO2 and emissions into the environment and reduces air quality.

By 2003, NASA announced a project known as the Personal Air Vehicle Sector Project, designed to encourage innovation in the personal air transportation sector and persuade manufacturers to consider a future in aviation as opposed to on-the-ground vehicles. The results, so far, have been impressive, with innovations in roadable aircraft, ultralight helicopters, gyroplanes, and machines using vertical take-off and landing technology to reduce their footprint and deliver passengers anywhere they desire, rather than requiring a runway to take off and land.

More recently, the demand for personal air travel has exploded, with more companies getting in on the action to craft the future of personal travel. Last year, Dubai was the first to launch a new drone taxi service, an autonomous passenger drone designed to cut congestion and enable passengers to get to where they need to be faster. Designed in Germany by Volocopter, the drone has room for two passengers and uses 18 rotors. It can lift and land vertically, like a helicopter, and is currently being tested for a major roll-out across the country, and in other territories around the world.

Similarly, Uber has expressed interest in self-driving drones within the next ten years, and is currently working on self-flying technology to create silent, vertical take-off taxis.

INTRODUCING THE VOLANTE VISION

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