She’s bringing the style and sass to the boardroom on Celebrity Apprentice Australia, but Martha Kalifatidis, who found fame – and partner Michael Brunelli – during the 2019 season of Married at First Sight, believes she’s an acquired taste. “I’m getting mixed reviews from the public,” the 33-year-old social media star, who boasts more than 614,000 followers on Instagram, tells WHO. “I don’t think the public who are watching the show get my humour. Sometimes I can come across as entitled, a little bit bitchy and a bit of a know-it-all. I don’t think people get my dry and sarcastic humour. I can laugh at myself though, you know?”
You mention you’re getting a mixed response from the public, but you must be getting a lot of love, too?
Yes, I am, which is great. I’m also getting so many messages saying, “You’re so funny.” I’m just being me and that’s all I ever am when I’m on screen. In real life, I’m really sassy and straightforward and I’ll, like, say something blunt, but with a smile.
The Veronicas have been very outspoken about what was shown in their edit on Celebrity Apprentice Australia. What’s your take on their comments?
I think for the girls, taking part in the show was different. Their time is precious and their time with their mum [who suffers from a neurological condition] is even more precious. I think the fact they took time away from her to do the show, then felt that the show emphasised drama, rather than why they were there, especially upset them.
How has it been watching yourself?
I watch the show at home with Michael at the same time as everyone else. It’s really hard. I just sit on the couch, and I’m nervous, sweating and anxious. I can’t eat dinner and I can’t sleep. It would be nice to have a heads-up, but that’s not how reality TV works.
When you saw the first episode, did you worry you were going to be edited as a villain?
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