CHEF JUDY JOO: We'll Be Back STRONGER THAN EVER
Star|May 03, 2021
THE CELEBRITY COOK AND RESTAURATEUR TALKS ABOUT THE IMPACT OF COVID ON THE HOSPITALITY INDUSTRY— AND WHAT DINING OUT WILL LOOK LIKE IN THE FUTURE.

JUDY JOO knows first-hand how badly the restaurant biz has been affected by the pandemic. Her new London-based Korean-style fried chicken eatery, Seoul Bird, was forced to shutter its doors three times since opening in August 2020. “None of us have ever seen anything like this,” says the Korean Soul Food cookbook author, “and hospitality in particular has been hit incredibly hard.” Here, Judy talks about the positive changes coming to the industry, how she and her fellow chefs have been helping and why we’ll never take eating out for granted again.

HOW HAVE YOU BEEN FARING DURING THIS TIME?

When everything first started happening, and I was reading about all the restaurants shutting down, I was in tears almost every day. Seoul Bird was only open for 12 days in December, so it’s been tough, but we’re trying to keep morale up.

WERE YOU ABLE TO KEEP YOUR WORKERS ON STAFF?

We had zero income but a team of 19 employees who were supposed to start work and who generally live paycheck to paycheck. We decided to dip down into our pockets to keep them on salary. It was really important for us to take care of them.

ON A PERSONAL LEVEL, HOW HAS LOCKDOWN BEEN FOR YOU?

I was stuck in the U.K. and I didn’t see my family for more than a year. I was cooking up a storm, which was fun because [normally] you get so busy you don’t cook as much at home. I was making ridiculous things like a 25-layer chocolate cake and sourdough breads. I did enjoy having the time to reset.

COMFORT FOOD

“The best part of my job is creating new dishes,” the cookbook author has said. “Experimenting is so much fun.”

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