Salman Khan says that we (Radhika) and I think alike… and calls us Siamese Twins.
STARDUST INDIA|April 2021
”From working with music industry stalwarts like Lata Mangeshkar, Asha Bhosle, Jagjit Singh to today’s singers including Jubin Nautiyal, Neha Kakkar, Meet Bros, Anjaan to directing films… director duo Vinay Sapru and Radhika Rao have directed a plethora of music albums. In a candid conversation with Nikita Nikhil, Vinay Sapru of director duo Vinay and Radhika, talks about 21 years of his career, the challenges faced while working as a director duo, and their future projects. Read on to find out more…

You both have been working together since 1995 and have directed videos for veteran singers like Ustad Nusrat Fateh Ali Khan, Falguni Pathak, Bombay Vikings to contemporary singers like Dhvani Bhanushali, Neha Kakkar, Kanika Kapoor, Jubin Nautiyal. In 21 years of your career, how has the music industry evolved?

We both have probably seen a revolution in the music industry. When we started working, there were cassettes, then came CDs (compact disks). Now the CDs are redundant. There has been a technical revolution that has come. However, as far as creatives are concerned, you know when you work with greats like, we were also 20 years younger at that time, we were working with greats like Nusrat Fateh Ali Khan, Lata ji, Asha ji, who were like God at that time. They were like legends. So once you work with Jagjit Singh, Pankaj Udaas, Falguni Pathak, so yes you feel like you have done the journey of music. When we took the sabbatical of three-four years, we were thinking now whom should we work with? Because we had worked with Lata ji, Asha ji. So then we thought, that was then, now is now, so let’s work with today’s musicians and singers. Everybody has got something. Then we worked with Neha Kakkar and Dhvani Bhanushali, we were Dhvani’s mentors. It was such a pleasant and happy experience because all of them are talented. They bring in a perspective that I have never felt with Asha ji and Lata ji. They bring another perspective to the whole scene. There was one time when sur had a voice. Today the voice needs a texture, tonality, and something different. Voice does not necessarily mean that the person has to sing the song on a certain scale. For that, we have technicians and other machines so that we can auto-tune the voices. You don’t have to be great to catch a scale. But if you have something special in your voice, like Dhvani has got something special in her voice and so does Neha. So it’s like an absolutely different environment.

When you look back, how has the journey been working together?

Salman Khan says that we think alike and calls us Siamese Twins. Actually, what happens is that a partnership cannot survive if the thinking, likes, and dislikes are not similar. Because Radhika and my tastes, likes, and dislikes are so common and similar that we have been able to come so far. Like every person has a certain calling, Radhika and I have a very musical calling. Music has been a binding factor in our partnership which has run so long. We have done more than 150 songs. The films that we do are also somewhat musical.

So that means that the journey has been adventurous…

I don’t know about adventurous but yes, when you work with legends from Nusrat Fateh Ali Khan to Arijit Singh, when I look back I think probably we are the only directors who have worked with practically every musical talent of our country. I have worked with Anu Malik, Majrooh Sultanpuri, Pritam, Jagjit Singh, Lata ji, etc. So it has been such a blessed journey of ours. When we look back, the journey has been a fulfilling one. I think it is more Karmic and karma that brought us so much. We are so grateful.

The video of ‘Lut Gaye’ looks amazing. Can you tell us something about the video?

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