Recuerdo abrir el cl&oacute;set de mi mam&aacute; y lo primero que ve&iacute;a era un vestido rojo largo que le&iacute;a JULIO en su etiqueta. Esta memoria marc&oacute; una serie de intereses hacia la moda que hoy me llevaron a escribir este art&iacute;culo sobre una de las marcas mexicanas m&aacute;s importantes de la industria y uno de los dise&ntilde;adores m&aacute;s importantes de la actualidad. Con m&aacute;s de cuatro d&eacute;cadas de existencia, podr&iacute;a definir a JULIO como el ep&iacute;tome de la mujer mexicana; una que creci&oacute; en la euforia de la m&uacute;sica disco, las hombreras y un subliminal mensaje hacia el empoderamiento femenino que a la fecha persiste.A partir de su innegable experiencia, hoy es la primera vez que apuesta por crear una colecci&oacute;n c&aacute;psula de la mano de un dise&ntilde;ador independiente: Francisco Cancino. Originario de Chiapas, Cancino es actualmente el director creativo de Yakampot, un proyecto que desde hace m&aacute;s de cinco a&ntilde;os ha forjado una identidad dif&iacute;cil de olvidar. Su esencia busca rescatar la indumentaria t&iacute;pica mexicana a trav&eacute;s de siluetas contempor&aacute;neas y atemporales que hablen m&aacute;s de un contexto cultural nacionalista que de tendencias globales ef&iacute;meras.Bajo este mismo concepto, el dise&ntilde;ador tuvo la libertad de proponer a Grupo JULIO una idea de c&oacute;mo es la mujer hoy en d&iacute;a. &ldquo;Me dejaron por un lado crear y, por otro lado, participar en las decisiones comerciales. La colecci&oacute;n tiene esas partituras de ser un motor de aspiraci&oacute;n y tambi&eacute;n de llegar a ser una pieza con la que te identifiques&rdquo;, mencion&oacute;.<img src="http://magarticles.magzter.com/articles/4946/310808/5bd7fda299b6b/1540881808828.jpg"" owidth=664 oheight=1021" style="height:923px; width:600px" />Como punto de partida para su inspiraci&oacute;n, Cancino record&oacute;: &ldquo;Mi relaci&oacute;n con la artesan&iacute;a y el tema de la naturaleza acompa&ntilde;aron mi vida. Mis padres tuvieron como negocio familiar jardines y viveros y crec&iacute; cultivando plantas; creo que esto me influenci&oacute; a crear una oda a M&eacute;xico, como suelo hacer en mi trabajo, a partir de cinco especies de &aacute;rboles end&eacute;micas (y en peligro de extinci&oacute;n): el ahuehuete, el ahuejote, el &aacute;rbol de manitas, la ceiba y el sauce llor&oacute;n&rdquo;. Francisco reconoci&oacute; que el lenguaje de los &aacute;rboles y el desconocimiento que tenemos sobre ellos lo inspir&oacute; para hablar con la moda en un sentido m&aacute;s creativo. &ldquo;Al final hay un di&aacute;logo en la historia de los &aacute;rboles y me pareci&oacute; la relaci&oacute;n perfecta con el universo ind&iacute;gena y c&oacute;mo transmiten sus conocimientos. Fue el contexto para crear esta colecci&oacute;n&rdquo;, finaliz&oacute;.El resultado fue un ejemplo de orgullo nacional coherente con su inspiraci&oacute;n, creaci&oacute;n e incluso la campa&ntilde;a protagonizada por su musa Ana Paula Valle y el fot&oacute;grafo Dorian Ulises L&oacute;pez. &ldquo;Es como una invitaci&oacute;n para la mujer para decirle a d&oacute;nde podemos llevar JULIO. De repente escapar un poco de la sencillez y llegar a ese esp&iacute;ritu art&iacute;stico&rdquo;.<img src="http://magarticles.magzter.com/articles/4946/310808/5bd7fda299b6b/1540881817089.jpg"" owidth=680 oheight=1020" style="height:900px; width:600px" />Y hablando de la parte art&iacute;stica, Tessa Ia uno de los iconos j&oacute;venes del cine y la m&uacute;sica acompa&ntilde;&oacute; a Fran en esta sesi&oacute;n. &ldquo;Admiro mucho a la gente que tiene un concepto claro y tal es el caso de Fran. Lo lleva a cabo de la manera m&aacute;s elegante y minuciosa; es un artista&rdquo;, comparti&oacute;. Si esta entrega tuviera un soundtrack, Tessa la imaginar&iacute;a como &ldquo;algo vintage de los a&ntilde;os 20, pero con unos toques modernos y sintetizadores&rdquo;, concluy&oacute;.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.