Confessions Of A Demi-God
Prestige Hong Kong|October 2017

To millions, he’s Thor of Marvel movie fame, but to his little tribe in Byron Bay, Chris Hemsworth is plain old dad and husband.Alice Franklin meets Hugo Boss’s new Man of Today and discovers how he finds his balance.

Walking into a room at Hugo Boss’s Stuttgart HQ, it’s impossible to miss Chris Hemsworth standing at the window. An Australian native with a lifetime spent outdoors, the charismatic A-lister fills his 190cm frame with an easy confidence and disarming charm. As he turns, smiles and approaches with hand outstretched to introduce himself, it’s not an exaggeration to say that I turn into a giddy schoolgirl.

My poor Prestige Hong Kong colleagues have put up with my exclamations of unrequited love for far too long (his eyes were the most piercing blue I. Have. Ever. Seen.). So they’ll be relieved that, after this month, I shall finally have to stop talking about my meeting with Hemsworth, and our chat about his latest roles, from caped superhero to face of an iconic brand. But seriously, those eyes...

Easy question: what do you think is the best smell in the world?

Coconut surfboard wax. It immediately takes me back to my childhood and many, many wonderful memories.

A childhood in Oz! What drew you back, what’s your favourite thing about it?

I’m from Victoria but I live a little further north now, in Byron Bay, which is a lot more tropical – a warmer environment than Victoria. What I love about it is the diversity of the coastline in Australia. You know, in the south it’s quite rugged, it’s colder and the elements mean you’re quite exposed, whereas the further north you go the water becomes a little clearer, the weather is warmer and the whole coastline becomes a little brighter. I love that diversity.

We’ve been stalking your Oceanside shots on Instagram. What do you think of social media in today’s connected world?

I think in this line of work there’s a certain requirement from studios nowadays, they realise the impact it can have on the release of a movie and so on. I don’t deny that I feel I have to do my part in that sense, and it’s a great platform to promote movies and connect with your fans, but I’m still very wary of it and it does make me nervous, having kids.

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