THE ROYAL DIVA OF NAILS DR. LEENA S.
Filmfare|April 2021
Dr. Leena S. is the embodiment of the progressive Indian woman who not only has confidence but also has a lot to show for it.

From growing up in Dubai to making it big in India, Dr. Leena S. is a royal diva who has carved a niche for her own beauty brand, The Nail Artistry, a successful chain of salons that specializes in nail art, manicures and pedicures apart from regular beauty procedures.

What sets The Nail Artistry apart is the fact that it is patronised by the likes of the who’s who from the worlds of Indian cinema, beauty, glamour and industries. Some of the most prominent names include Karisma Kapoor, Nora Fatehi, Sunny Leone, Nushrat Bharucha, Isha Talwar, Tamannaah, Kajal Aggarwal, Anushka Shetty, Keerthy Suresh, Akshara Haasan, Mamta Mohan, Nazriya Nazim, Rashi Khanna, Sneha Prasanna, Kavya Madhavan, Kushboo Sundar, Aparna Balamurali, Nikki Galrani, Shamna Kasim and Prasanna.

However, celebrity patrons are not that big a deal as the real celebrity here is the brand, The Nail Artistry, which Dr. Leena S. has created. The celebs actually keep coming back because of the world class quality of service at The Nail Artistry salons in Kochi and Chennai, far away from their regular lives, which is a remarkable feat in itself.

With her first salon, Dr. Leena S, wanted people to experience the therapeutic capabilities of manicure and pedicure and how they help relax one’s body and mind. But she wanted the focus to be on the services and not on her. She wanted to make sure that her idea will be appreciated because of the quality of service by the people who visited The Nail Artistry and not because she was the force behind it.

“I did not want to start The Nail Artistry from a place like Delhi or Mumbai where people would compare us to regular salons. Our focus was completely different and I wanted to gauge if my business idea can really make a difference to the people who would spend money on it. In a place like Kochi, it was only our brand philosophy and quality of services that mattered. I reckoned that if The Nail Artistry proves to be good enough and got accepted by the people in Kochi, I could say that my business idea really had merit. So, it was kind of a test and it proved to be the right thing to do,” shares Dr. Leena S.

With the kind of high profile clients that The Nail Artistry salons in Kochi and Chennai attract and the quality of services and attention they get, it is no wonder that the locals also flock to the premium abodes of luxurious beauty routines. Conceptualised and initiated by Dr. Leena S., a visionary woman entrepreneur, The Nail Artistry has been growing at a phenomenal pace over the last few years.

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