OTT Is A Gamechanger
Filmfare|February 2021
Karan Johar is known to be the biggest advocate of blockbuster cinema. Each of his announcements are planned months in advance.
Jitesh Pillaai

And are publicised accordingly worldwide. So he really pulled a rabbit out of his hat when his OTT show Fabulous Lives Of Bollywood Wives erupted on our screens. The Bollywood wives in question were Maheep Kapoor, Bhavana Panday, Neelam Kothari Soni and Seema Khan. Wives of Sanjay Kapoor, Chunky Pandey, Sameer Soni and Sohail Khan respectively. The masses had never heard of such content before and took to it because of its novelty. The point is that no one expected Karan Johar to jump on the OTT bandwagon and produce a reality show of all things. But he went ahead and did it because he can still read the market.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FILMFAREView All