A storm over the banning of a supermarket&rsquo;s Christmas TV advert has led to an overwhelming call for a move away from damaging palm oil. Iceland teamed up with Greenpeace to feature a cartoon story of &ldquo;Rang-tan&rdquo;, a baby orangutan who takes up home in a little girl&rsquo;s bedroom after being forced out of the rainforest by deforestation for palm oil plantations. But TV bosses banned the ad for being political, which led to it going viral online with over 30 million views.Richard George, Greenpeace UK Forests Campaigner, says, &ldquo;People have a right to know where the palm oil in products comes from, and they&rsquo;re not happy to learn it&rsquo;s causing mass deforestation and killing orangutans.&rdquo;LEFT WITHOUT A HOME Palm oil comes from the fruit of palm oil trees and is used in 50 per cent of supermarket products &ndash; everything from toothpaste and shampoo to biscuits. Shockingly, millions of acres of the Indonesian rainforest are being bulldozed to make way for plantations producing the oil &ndash; an area the size of a football pitch is razed every 25 seconds. As the forests are flattened, orangutans are left without a habitat &ndash; some are brutally slaughtered as they&rsquo;re viewed as pests, while others are sold in the exotic pet trade.Despite the devastation, palm oil is favoured by manufacturers because it&rsquo;s so cheap. Both the fleshy outer part and the inner stone of the fruit of the palm plant can provide usable oil. This means the yield is about five times higher than rapeseed or sunflower oil. Manufacturers justify the use of palm oil by arguing that these alternatives would require more land to produce the same amount of oil.But Greenpeace insist there&rsquo;s no need to fell rainforests. Richard says, &ldquo;Palm oil can be made without destroying rainforests &ndash; but burning them down provides fertile soil for a new palm oil crop. If suppliers looked after their palm crop properly, they could produce oil for up to 30 years. Deforestation is needless, but sadly it&rsquo;s easier and cheaper.&rdquo;TAKING RESPONSIBILITY Iceland is the first supermarket to commit to banning palm oil in their own-brand products by the end of 2018. Some other supermarkets only use sustainable palm oil in their own-brand products, but this can still be problematic. &ldquo;Sustainable palm oil&rdquo; on an ingredients list means the supplier is part of the Roundtable of Sustainable Palm Oil &ndash; a regulatory body. They have a list of criteria that companies must comply with, such as avoiding deforestation in areas where there are endangered species, and committing to replanting. But sadly their standards can be poorly enforced, and companies are often caught still destroying rainforests.Now, the palm oil industry is still flourishing &ndash; with tragic consequences. We lose 25 orangutans per day as a result. &ldquo;Big brands just have to take responsibility and drop suppliers that don&rsquo;t comply,&rdquo; says Richard. &ldquo;That&rsquo;s the real solution to Rang-tan&rsquo;s problem.&rdquo;

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.