In 2018, near Haifa in Israel, the world’s oldest brewery was discovered, and researchers found residue of 13,000 year old beer on the site, which they believe must have been used in ritualistic feasts to honor the dead. In 2100 BC, the Sumerian and Egyptian people were using alcohol for its medicinal value; the Hebrew Bible recommends giving alcoholic drinks to the dying and the depressed so they could forget their misery. In the 1st century BC, wine was a staple in Greece and in the Roman Empire.
In 2019, I used whisky, some home-made bitters and a teaspoon of cough syrup and served it to one of the patrons of my bar. I called the cocktail ‘SoarThroat’. Cocktails, in my opinion, are the product of man’s desire to let intoxication take a backseat. Instead, the craft of creating cocktails is about allowing the rampant creativity of countless great craftsmen take the driving seat and steer the story of alcohol away from the ritualistic-medicinalpublic nuisance setting to the exciting and captivating world of mixology that we live in today.
Until a few years ago, classic cocktails used to fly off the shelves. But with the advent and spread of the cocktail culture all across the country, even small pubs in my hometown now have their own signature cocktail menus. The era of social media has blown this movement into something that I refer to as ‘Instagram mixology,’ wherein the presentation and dressing of the glass has unfortunately become more important than the actual contents of the glass itself. It is the era of style over substance in which elaborate contraptions and glassware cast their dizzy spell and where the use of dry ice and liquid nitrogen by untrained hands with no safety equipment is the new norm.
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Thinking out of the box
Benjamín Calleja is the founder and CEO of Livit, one of the world’s top restaurant design firms. He shares his views with us on the role of design and technology in creating restaurants that are profitable and efficient as well as great on guest experience.
Zomato acquires UberEats India for approx Rs. 2,500 crore
Zomato has acquired Uber’s Food Delivery Business in India in an all-stock deal. Uber will have 9.99 percent stake in the Deepinder Goyalled food delivery platform.
Millennials are looking for food that goes back to the roots
The millennials are very much aware of the benefits of healthy food; so the farm-to-table approach is growing and there is a boom in the demand for organic food cooked with sustainable methods. Chef Raji Gupta, in a conversation with FoodService India, throws light on the future of the food industry, changing trends and choices of people and the importance of catering to the evolving demands of customers.
Survey reveals that breakfast is not a favourite cooking moment for Indian moms
If making breakfast is an art, more often than not, the mother in the family happens to be the artist. It is regularly pegged as the most important meal of the day. But in the madness of rushed mornings, is it even possible for the artist to give it its due? To gain deeper insights into it, V-Guard, country’s leading electrical appliance brand partnered with Momspresso. com, India’s largest user-generated content platform that allows women to express themselves through different formats including text, audio and video across ten languages, to conduct a nationwide survey with 500 Indian moms.
Burger Singh to open 66 franchise outlets in the next 2 years
Burger Singh, the burger chain popular for its big burgers with an Indian twist, has become a name that’s on the favourite burgers list of every foodie. With an appetite as big as that of its customers, the famed burger chain is now heading for aggressive expansion across the country.
Éminences grises of foodservice industry ring down the curtain on India Food Forum 2020
India Food Forum returned for its 13th edition at the Renaissance Convention Centre at hotel Renaissance Mumbai on 5-6 February where the crème de la crème of India foodservice industry came together on Day 2 of the event to offer insightful takeaways on the innovations in food retailing, HoReCa and food technology, and also ensuring that all those attending the day’s deliberations were empowered with the products and insights that would help to maximise the opportunities offered by India’s vast consumer universe.
“People look for quirky things and innovative concepts in summers”
Amit Johari, Co-Founder, House Of Commons, which is located at Connaught Place, Central Delhi, talks to FoodService India about how summer trends differ from the other seasons in terms of the choice of beverages & appetisers, and on the profitability prospects for restaurants during the season.
A bar that does not burn a hole in your pocket
Yudhveer Singh, Founder of Delhi-NCR based The Beer House Café, in a conversation with the FoodServcie India, highlights the unique features of his establishment and the market strategy it has adopted to stay relevant in a competitive market.
A childhood passion becomes a profession
A childhood passion turned into a full-blown career for Chef Shaurya Veer Kapoor, Head Chef, Gola Sizzlers (A Naresh Gola Group). In a conversation with FoodService India, he discusses the changing tastes of Indian consumers and how he has created the themes for the diners at Delhi-based Gola Sizzlers and Cafe Hawkers.
How Smart Technology Can Lead The Way For Safe Eating Environments
As many forms of consumption drivers come together to fuel the growth of Indian food and beverage service retail industry, there is an increased focus on food safety, especially in terms of food preparation, packaging and distribution.
The Golden Ticket
Companies and countries that depend on travel or large gatherings are counting on the unproven concept of vaccine passports
The Gourmand Before Time
A book on prehistoric culinary evolution attributes a rare trait to Paleo man: taste By Howard Chua-Eoan
SMOKE AND SPICE
Making Your Own Smoke Grenades
Assassin's Creed Valhalla (for PC): Another Winner
The Assassin’s Creed series has taken us to numerous historical settings since its 2007 debut, including Ancient Greece, Renaissance Italy, and Revolutionary War-era America. The newest installment, Assassin’s Creed Valhalla, details the Viking invasion of 9th Century England from the perspective of history’s most notorious raiders. Though Valhalla doesn’t introduce anything wholly new to the series, it’s an excellent PC game that follows in the footsteps of its equally exceptional predecessors, Origins and Odyssey.
PREVENTION IS THE BEST CURE
Benjamin Franklin coined the axiom, “an ounce of prevention is worth a pound of cure.
My Travel JOURNAL
How DAYS’s Thaao Penghlis (ex-Tony/Andre) learned the concept of “the arrogance of a loser” during a trip to Greece
MICROSOFT PLANS $1 BILLION DATA CENTER VENTURE IN GREECE
Microsoft has announced plans to build three data center sites in greater Athens, providing a badly needed investment of up to $1 billion to the Greek economy which has been hammered by the pandemic.
Sharing the story behind his latest exhibition in cannes.
VOTING DAY around the World
When it comes to elections in the United States, it’s pretty certain that most people will be voting on a Tuesday. The custom of voting on a Tuesday in November was established when many Americans were farmers. By November, the growing and harvesting seasons were over making it easier for farmers to leave their work and go vote.
DOES A FACE MASK PROTECT ME, OR JUST THE PEOPLE AROUND ME?
Does a face mask protect me, or just the people around me?