Creating A Market For Apple Ciders In India
foodService India|July - August 2019

Rohan Nihalani, Managing Director, Morgan Beverages Pvt. Ltd, speaks to FoodService India about how his company is involved in creating and building a large market in India for its International Cider brands, and his plans to bring more such products to the country.

Rohan Nihalani

Give a brief account of your company and its products.

At Morgan Beverages Pvt. Ltd., we import and distribute the finest of Apple Cider beverages from around the world. We strategically partner with selected quality suppliers from across the globe who have something unique to offer to the Indian market. I grew fond of Cider while studying in the U.K. and was very keen to share my passion with the Indian consumer at large; that’s why we currently cater to an exciting range of Apple Cider clients from the UK (Sheppy’s) and Australia (Three Oaks Cider Co.) and are continually expanding our horizons with each drink.

We have mainly three products in our portfolio – Three Oaks Crushed Apple Cider; Sheppy’s Classic Draught; and Sheppy’s 200 Special Edition Cider.

Which consumer segments and markets are your products/brands targeted at?

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