In the past few years, over-the-top (OTT) services or digital video and TV streaming services have witnessed a rapidly expanding customer base globally. In India, there was a 30% rise in paid subscribers, from 22.2 million to 29 million in March and July 2020 alone, owing to lockdowns and quarantine measures across the country that led to a temporary closure of multiplexes and entertainment theatres.
However, as OTT service providers continue to grow their customer base, there are some associated challenges to consider. For example, the safety of their customer data stored in their application and the threats lurking in the unmanaged devices used for streaming. The size of the market and multiple endpoints being used provide malicious cyber actors with an opportunity to exploit vulnerabilities in web and mobile-based OTT applications for their financial gain. And there are multiple factors that make OTT platforms vulnerable to cyber risks. Similarly, there are multiple possible ways to manage these risks.
Data privacy
One of the greatest threats to privacy and personally identifiable information (PII) today comes in the form of data breaches. Extremely personal data is often used to hack into financial records. OTT platforms have customers’ login credentials like name, email address, phone number along with credit card and bank account information for subscription purposes. The theft of such credentials constitutes a data breach, and the most common outcome of data from these breaches is to sell this personal information or release it in a public domain.
This story is from the Seotember 2021 edition of Voice and Data.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Seotember 2021 edition of Voice and Data.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Navigating Social Media Risks With AI
Amidst the complexities of social media, harness the power of Al to protect privacy, enhance mental health, and combat misinformation effectively
V&D leadership forum explores the future of a connected world
The TLF was attended by 250+ technology and business decision-makers and policymakers across the communication and broadcasting sector
Data, chips, and India's AI mission
The Rs-10,372-crore initiative seeks to position the country as a global Al powerhouse, enhancing its capacity for research and innovation
Where jellyfishes work better than whales
Edge Distributed Computing is revolutionising Supercomputing, offering agility, cost-effectiveness, and real-time decision-making
The unexpected shift
Disillusioned from the Cloud, more organisations are now looking at cost-effective, secure prefab containerised Edge Data Centres for business agility
The Silicon game: Reaping 5G gold
In-built hardware can be a big amplifier for 5G adoption, reshaping connectivity paradigms and fuelling innovations in telecom, IoT, and beyond
New video streaming to shake up the data market
D2M technology paves the way for data-free video streaming, offering broader content access while potentially unsettling the telecom sector
Pathbreakers of the Year (2023)
The vision, determination, and groundbreaking initiatives of three discerning telecom industry leaders have been pivotal in laying the foundation for the seamless deployment of the world's largest 5G networks within record time.
Lifetime Achievement (2023)
Aluminary in India's telecommunications landscape, Mukesh D Ambani stands as a beacon of transformative leadership.
Telecom Person of the Year (2023)
A bureaucrat par excellence, K Rajaraman's visionary leadership has been instrumental in driving domestic telecom equipment manufacturing and streamlining decision-making processes within the DoT.