In the past few years, over-the-top (OTT) services or digital video and TV streaming services have witnessed a rapidly expanding customer base globally. In India, there was a 30% rise in paid subscribers, from 22.2 million to 29 million in March and July 2020 alone, owing to lockdowns and quarantine measures across the country that led to a temporary closure of multiplexes and entertainment theatres.
However, as OTT service providers continue to grow their customer base, there are some associated challenges to consider. For example, the safety of their customer data stored in their application and the threats lurking in the unmanaged devices used for streaming. The size of the market and multiple endpoints being used provide malicious cyber actors with an opportunity to exploit vulnerabilities in web and mobile-based OTT applications for their financial gain. And there are multiple factors that make OTT platforms vulnerable to cyber risks. Similarly, there are multiple possible ways to manage these risks.
Data privacy
One of the greatest threats to privacy and personally identifiable information (PII) today comes in the form of data breaches. Extremely personal data is often used to hack into financial records. OTT platforms have customers’ login credentials like name, email address, phone number along with credit card and bank account information for subscription purposes. The theft of such credentials constitutes a data breach, and the most common outcome of data from these breaches is to sell this personal information or release it in a public domain.
Continue reading your story on the app
Continue reading your story in the magazine
"How Telcos can leverage the Metaverse Continuum Opportunity"
In an Email Q&A with Voice & Data, Saurabh Kumar Sahu, MD & Lead Communications, Media and Technology, Accenture in India, discusses the opportunities, trends that Metaverse presents, and how Telcos can leverage the Metaverse Continuum Opportunity.
Network Automation: Driving The Future Of Connectivity
Driven by the need to deliver more capacity and bandwidth, the networking industry is well on the way with network automation. Here is a look at how it is shaping up
AI-Chips: The New Mobility-Chops
We know what AI is synonymous with. Here is how its core advantage of speeding up a process and adding precision to it translates into the realm of mobility.
Test-drive your internet of medical things
Effective manufacturing test has an important role to play in ensuring quality of connected medical devices. Here is how it can help
Scale it with software
While a carrier network is confined by device, phone numbers, and the coverage area, software-driven real time network can enable better content delivery
Beginning of the value+ era
As COVID-19 enters endemic phase and in-person entertainment makes a comeback, OTT players must offer more value and personalized service to retain viewers
Time for OTT to go exclusive
Better mobile network, low-cost bandwidth, and pocket-friendly handsets are driving the demand for OTT. Next on block is all-in-one personalized content package
Entertain, but analyze the risks too
There are multiple factors that make OTT platforms vulnerable to cyber risks. Similarly, there are multiple possible ways to manage these risks
Let the (online) games begin – at the Edge
As consumers play to win, edge cloud helps to deliver gaming experiences faster and with higher performance to ensure lively and fulfilling digital experiences
A booster Dose For OTT
5G can move the processing ability of handsets to cloud, increasing battery life, and thereby driving OTT audio and video consumption on mobile devices
A Reporter at Large: Second Nature
How rewilders in India are working to reverse environmental destruction.
PATHS HIDDEN IN PLAIN VIEW
If you've ever seen a makeshift dirt path connecting two sidewalks, that's a \"desire path,\" also known as a desire line or game trail.
After Affirmative Action
The Supreme Court is expected to rule racial preferences in college admissions are unconstitutional. How will that change american schools and society?
INCREDIBLE INDIA
FIRST TRIP TO INDIA NEW DELHI
The Holi Festival
The Holi Festival of Colors in India is a celebration of the victory of good over evil, the destruction of the demoness Holika.
The New Asian America
It wasn't always this way. We were not so often the headline. Our elders' safety was not a cause célèbre. We weren't even sure that we were a "we"-can so many people with so little in common say that? Still, there were a few shared things. Cooking ingredients, tropes we were sick of. And when the attacks first started in early 2020, we found we shared another: a terrible feeling of dread.
Gajan Festival India
This photo project is based on the theme "People & Culture" of India.
India Chops Away At Internet Freedom
Modi’s campaign against fake news and security threats is cutting off political opposition online
Lego Star Wars: The Skywalker Saga
A chip off the old block
A HIGHER CALIBER
With Over 20 Years as a USMC Sniper and Police Officer in Los Angeles, Victor Lopez is in His Element Educating Others to Be More Effective in Austere Environments