The final consumer expects today's sustainable fashion, but the story can only be complete if it can also be presented on a sustainable mannequin. The interest comes especially from big fashion players because they have been working on sustainability in the broad sense of the word.
Could you explain the factors that drove the launch of the 100% recyclable ‘Future mannequin’?
With consumers become more knowledgeable and aware of the impact of their lifestyle on the environment, they also become more conscious and purposeful in their choices. In the fashion industry, consumers are once again looking for authenticity and want ethical and quality clothing to last a long time. Multi-sectorial initiatives will be key to get results in order to minimize the environmental impacts fashion and textiles have across oceans, climate and biodiversity.
In direct response to this, sustainable design is fast shaping up to us. We’ve spent several years on research and development to create and produce mannequins using advanced eco-based manufacturing that is friendly to the environment, while at the same time meeting the retailer’s demands for a perfect fit, design, and sustainability.
To meet the requirements of today’s environmental challenges, we have developed a unique “Future mannequin” that is 100% recyclable. A first in the history of retail design!
Can you take us through some of the product features?
This story is from the August 2020 edition of Visual Merchandising and Retail Design.
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This story is from the August 2020 edition of Visual Merchandising and Retail Design.
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