Regal and chic
Visual Merchandising and Retail Design|November 2020
Designed by Nikhil Jain Architects, ethnic wear boutique Panchwati Silks captures traditional essence in a modern environment. The space aims at drawing the Indian ethnic wear lovers by reiterating the brand’s heritage based positioning.
Mohit Manghani

HYDERABAD

Spread across 5000 sq. ft., the two-floor site of Panchwati Silks, an ethnic wear boutique is located at the very beginning of Road no. 10 of Banjara Hills, Hyderabad. Designed by Nikhil Jain Architects, Panchwati Silks captures the brand’s traditional ethos in a modern environment.

“The clients, who are the second generation in the family-business of bespoke clothing, wanted a retail environment that helped them showcase and sell better, and which set a benchmark in the market for their brand,” says Ar. Nikhil Jain, Principal Designer from Nikhil Jain Architects.

The store is located at an upmarket area that is known for its fashion boutiques and high-end stores and the overall structure of the site with wide store-front is aimed at enabling seamless movement for the customers right from the word go.

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