What began as a response to a certain market need has today become one of the leading names in the store fit-outs industry. INSYNC Shop Fitting and Safe Enterprises indeed needs no introduction to those familiar with the retail solutions segment.
With Saleem Merchant’s son Huzefa Merchant now at the helm of things, the company has carved a niche for itself as a complete store fixture solution provider with a keen eye on R&D and original design. This has seen them develop solutions that combine cutting edge technologies with user-friendly designs. Little wonder that INSYNC today commands a loyal client base comprising leading names in the retail industry.
Safe Enterprises has just completed 30 years in the business and on this occasion, VMRD catches up with the company’s Founder Saleem Merchant, who takes us through their professional journey. Given below are excerpts from an interaction with Saleem Merchant. Read on…
30 years - if you had to describe them in one word, what would it be?
I would say it was an interesting journey.
Can you take us back to the time you started the company and through the journey? What drove you to start the initiative?
Our family was into the business of hardware supply and my father was in partnership with his brothers. But I always had an inclination towards the manufacturing side and was constantly looking for an opportunity. When I finally got it, I just grabbed it. A lady from Australia who visited my shop wanted a certain kind of shop fitting system to be made. It was flexible and easy to develop and I liked it. So we started developing that.
This story is from the January 2021 edition of Visual Merchandising and Retail Design.
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This story is from the January 2021 edition of Visual Merchandising and Retail Design.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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