Eyewear brand OPIUM through its visually attractive design aims to create a distinctive identity and break the monotony of a simple, optical shop. The brand’s new store at Mumbai airport, designed by Renesa Architecture Design Interiors Studio, is a tribute to the concept of space and time interpreted in a visually stunning manner.
The stunning entrance consists of two narrow arch-shaped doorways with a stark neon signage of the brand on its top that steals visitor’s attraction and guides them through the similar design that is carried out throughout the pop-up store. The mdf cut pieces on wooden ply, white and fluorescent green paint with mirrors on MS pivotable hollow section tubes are used in the implementation of store design, while white sunglass lights are incorporated to illuminate every single product and bring it to the shopper’s attention.
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‘Have a technology partner who can anticipate your needs'
Leo van de Polder, MaRC- Global Development Director for Shop! the global trade association dedicated to enhancing retail environments and experiences, who has a demonstrated history of working in the retail marketing and advertising industry for many years, shares more insights on the status of the global retail industry today in this second part of his exclusive interaction with VMRD.
The 3 R's fest @ Central
Known for its elaborate window displays, Central, the multi brand departmental store chain from Future Group, drew inspiration from the design theme ‘Resurface Repaint Refinish’, combining recycled props with bright colors & vibrant design for its new festive windows.
Here’s one more from Project Eve, a window made of reused props from the brand’s older window executions.
Reliance Trends' winter fest
‘Leading fashion brand Reliance Trends’ new window displays are all about snowy white Christmas and the season’s spirit.
Mission 2021 @ Retail
2020 will easily go down in history as the year fraught with most uncertainties and anxieties. Economy across the world went for a major overhaul and retail being a mirror of the economy is quite naturally impacted by the shifting tectonics. So from this point of time, what does 2021 look like for retail? What trends can we expect next year? Presented in this story are some pointers for retail in 2021 based on VMRD’s research and conversations with retail brands, retail solution providers and store designers. Read on…
Project Eve's minimalist festive story
The window display reflects the brand’s philosophy of being simple, modern & minimalist, and has been introduced across 13 prime stores in country.
Brewing the perfect tale of Mr Green - BIRMINGHAM
South Asian street food café ‘Chai Green’ at Birmingham, designed by AWB Interiors, is a perfect example of nature-inspired aesthetics. The brand through its innovative store design aims to give consumers a unique outdoor experience while they are inside, while setting itself apart from the emblematic street tea stalls.
The recent festive season saw shopping malls go all out to keep up the spirit. Here’s a look at two malls who went the extra mile with their celebratory installations.
Best of 2020: A retrospective design gallery
Finally a challenging year, unprecedented by most standards, comes to a close. Most years have their ups and downs. But 2020 has been unique in that many of us have had to really scramble to see the ups. Retail, being a mirror of the economy, showed all that the pandemic could do to market sentiments. And yet there were store openings, store expansion and store design projects. Hats offto the men and women who brought forth their creativity despite the pall of gloom around. As a tribute to the grit and tireless zeal of everyone involved in the retail eco-system, we present a retrospective gallery of the best from our coverage of Indian and international store design projects this year. All of them may not have been executed this year but they have all made their appearance in our pages this year…so go ahead and enjoy this retrospective visual treat presented in the order of the months in which they got featured.
Five Best Retail Innovations From Across The Globe In 2020
Matthew Brown – Retail Futurist, Echochamber London, picks out these five innovative retail concepts globally, which stood out even in the midst of a pandemic induced gloom and uncertainty.
Cecilia Muñoz Palma's legacy lives on
When we speak of strong women leaders in this country, there is one who stands out as “Most Outstanding” and who would have been 109 years old last Nov. 22.
Brick by Brick
Inclusion/exclusion, enclosure/open-ness, gallery/showroom… Renesa Architecture Design Interiors deftly juggles with contrarian concepts while taking the indigenous, deconstructed route to retail design for Rustickona in Amritsar.