OPIUM: High on optics!
Visual Merchandising and Retail Design|November 2020
Top-notch lifestyle eyewear OPIUM’s new store at Mumbai airport, designed by Renesa Architecture Design Interiors Studio, illustrates the spatial element set against the grid of time and space in the most idiosyncratic way.
Ankita Ghosh

MUMBAI

Eyewear brand OPIUM through its visually attractive design aims to create a distinctive identity and break the monotony of a simple, optical shop. The brand’s new store at Mumbai airport, designed by Renesa Architecture Design Interiors Studio, is a tribute to the concept of space and time interpreted in a visually stunning manner.

The stunning entrance consists of two narrow arch-shaped doorways with a stark neon signage of the brand on its top that steals visitor’s attraction and guides them through the similar design that is carried out throughout the pop-up store. The mdf cut pieces on wooden ply, white and fluorescent green paint with mirrors on MS pivotable hollow section tubes are used in the implementation of store design, while white sunglass lights are incorporated to illuminate every single product and bring it to the shopper’s attention.

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